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Google Ads Campaigns: A Beginner’s Guide to Create and Manage Them

NIDMM ~ Modified: August 2nd, 2023 ~ Google Ads ~ 6 Minutes Reading

Do you know how you can create and manage your Google Ads campaigns?

If you’re new to the concept of digital marketing or looking to harness the power of Google’s advertising platform to grow your business, you’ve come to the right place.

This beginner’s guide is designed to take you through the fundamentals of Google Ads, equipping you with the knowledge and skills needed to create and manage successful campaigns.

Read more- Google Ads Checklist – A Comprehensive Guide

What Are Google Ads Campaigns?

Google Ads campaigns offer you the opportunity to showcase your products or services across Google’s extensive network, encompassing search results, websites, videos, mobile apps, maps, shopping listings, and beyond.

By selecting a suitable campaign type aligned with your advertising goals, brand strategy, and available resources, you can effectively reach your target audience.

Steps To Create Google Ads Campaigns

1. Create A Google Ads Account

Firstly, to get started, make sure to visit the Google Ads website and register for an account.

During the registration process, Google will guide you through setting up your first campaign automatically. To do this smoothly, have your financial information ready. Google charges a fee for each click, so you’ll need to provide your banking credentials during the setup procedure.

Rest assured, you won’t incur any charges for ad spend while you begin with Google Ads and create your initial campaign. If needed, you can easily disable it once you complete the registration process.

2. Establish Goals For The Campaign

When you access the Google interface, you’ll be presented with three goal types to choose from:

  • Get more calls
  • Get more website sales or signups
  • Get more visits to your physical location

Your selected goal will be associated with your advertising campaign, so it’s essential to pick the one that aligns best with the results you wish to achieve.

3. Fill the section “Describe Your Business”

Afterward, Google will request your business name and website as crucial details that “describe your business.” This information is utilized to anticipate your target audience and plays a pivotal role in the creation of your actual ads.

4. Choose A Geographic Region

In this segment, you will specify the locations where you want your ads to be displayed, which can be particularly beneficial for local businesses.

For online shops, geographical constraints might be less of a concern. However, it’s still worthwhile to ponder where the majority of your target audience resides. If you’re unsure, taking a step back and considering your buyer personas first is a wise approach.

If your company caters to international buyers, you have the option to target other countries as well. However, it’s essential to be adequately prepared for the potential influx of buyers resulting from your ads. Without caution, you may end up spending a considerable amount of money on visitors who cannot make a purchase, so it’s crucial to plan accordingly.

5. Set Up Keyword Themes

Based on your website content, Google will identify various themes. You can use these themes as a starting point for your campaign by customizing your keywords according to their suggestions. This will help you kickstart your advertising efforts effectively.

As you select keywords for your ad to appear, bear in mind that you’ll be competing with numerous other companies targeting the same audience. Take the necessary time to carefully consider and choose keywords that effectively reach potential customers who are ready to make a purchase. This strategic approach will help you stand out and improve the chances of attracting valuable leads.

As an example, rather than using broad keywords like “luxury shoes” in your PPC ad, you can opt for more specific terms like “red leather heels.” While this approach may exclude some general shoe shoppers, it will precisely target individuals with a specific shoe in mind. By directing them to a landing page featuring red leather heels, they are more likely to make a purchase, making the cost of their click well worth the investment.

6. Create Your Ad

Your Google Ads education hinges on this crucial aspect – the copy you use to persuade potential buyers to click. While attracting plenty of people is essential, your ultimate goal is to convert them into buyers. After all, you pay for their clicks, regardless of whether they make a purchase.

In this section, you’ll be crafting headlines and meta descriptions for your first ad(s). Keep in mind that you have the option to set up multiple ads within a single campaign, though Google typically begins with one to get you started.

When creating each ad, you need to focus on three key aspects:

  • Headline
  • Description
  • Destination URL

7. Establish A Budget For Ads

In this process, you’ll be setting your daily budget. The goal is to allocate sufficient funds to make an impact without overspending. By manually setting click bids, you gain better control over your advertising. Consequently, once your budget is exhausted, your ads will stop displaying, preventing any unexpected large bills.

As you monitor your campaign’s performance, you have the flexibility to fine-tune your budget as needed.

8. Finish The “Budget and Review” Section

In this section, you will be examining and verifying your campaign settings. It is essential to carefully review the following aspects:

  • Daily budget
  • Monthly budget
  • Estimated impressions for the given budget
  • Expected clicks based on the impressions
  • Targeted location

9. Double-Check All Of Your Checks

Before launching your ad, it’s highly recommended to give everything one final review. Pay close attention to spelling and ensure there are no typos in your keywords, as a single mistake could lead to missed opportunities in relevant searches. Once you’re confident that everything is accurate, take a deep breath, and proceed to the next step.

10. Create A Billing

During the setup of your Google Ads account, it’s necessary to provide payment information since Google operates on a pay-per-click model. By supplying your payment details, you grant Google permission to charge the accumulated advertising costs incurred during your campaign.

11. Click The Submit Button

With your first Google Ads campaign successfully set up, you can now proceed to create additional campaigns, potentially targeting different or more specific keyword groups. To do this, access the “Campaigns” option from the left-page menu, click the blue plus button, and select “New campaign.” The Google interface will guide you through the subsequent steps.

In addition to proper setup, it’s essential to regularly conduct A/B tests on your ads. Experiment by changing headlines, introducing new features, and highlighting various benefits. Keep a close eye on the number of conversions generated by each variation. This way, you can continuously improve the performance of your ads and find ways to enhance their effectiveness.


In conclusion, Google Ads campaigns are a powerful tool for businesses seeking to reach their target audience effectively. This beginner’s guide has provided valuable insights into the creation and management of successful campaigns.