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Best 10 E-commerce SEO Tips for Beginners: A Detailed Guide

NIDMM ~ Published: December 15th, 2023 ~ E-Commerce ~ 5 Minutes Reading

Starting your own online store is super exciting! But, to make it a big success, you need more than just awesome products. That’s where E-commerce SEO tips come in. It’s like a set of tricks to make your online store show up more when people search on the internet.

In this blog, we’ll talk about 10 simple E-commerce SEO tips made just for beginners. These E-commerce SEO tips will help you understand how to make your online store more visible and get more people to visit it. By following these E-commerce SEO tips, your online shop can grow and become even more successful.

Read more: Top 6 E-commerce Marketing Strategies- Complete Guide

Is eCommerce SEO different?


Yes, eCommerce SEO is a bit different. When we talk about eCommerce, it means selling things online. So, eCommerce SEO is about making online stores show up when people search for things to buy.

In eCommerce SEO, we focus on optimizing product pages, using the right keywords people might search for, and making sure the website is easy to use. It’s like helping online shops stand out in the big online world so that more people can find and buy their products.

Also read: SEO Roadmap | Importance & Strategy

Top 10 E-commerce SEO Tips for Beginners


Now we are going to discuss top 10 E-commerce SEO tips that beginners can apply on their marketing strategy.

1. Keyword Research Matters

First E-commerce SEO tips is to find the words that people might use to look for your products. Think about both short words and longer phrases. Tools like Google Keyword Planner can help you discover the best words that customers are likely to type when they’re searching for things to buy.

2. Optimize Product Pages

Make each product page really good for SEO, like a little masterpiece. Use important words in the product title, description, and images. Write unique and helpful product descriptions that tell customers important details and make them want to buy. This E-commerce SEO tips helps people find your products easily when they search online.

3. Create SEO-Friendly URLs

Make simple and clear web addresses (URLs) for your product pages. Put in words that are related to your products, and don’t use too many extra symbols or confusing things. This not only helps with SEO but also makes it easier for people to use your website.

4. Utilize High-Quality Images

Make your online store look good by using really nice pictures of your products. Also, give your pictures good names and descriptions with important words. This makes sure that search engines can easily find and show your products to people looking online.

5. Implement User Reviews

When customers write reviews about your products, it’s not just helpful for people thinking of buying, but it also helps your store show up better in searches. Good reviews make your store seem more trustworthy, and search engines like that. They even look at what customers say when deciding which pages to show first. So, happy reviews not only make customers happy but also boost your store’s visibility online.

6. Mobile Optimization is a Must

Since many people shop on their phones, make sure your online store works well on mobiles. Google likes websites that are good on phones, and it helps your store show up better in search results. Making your site mobile-friendly is an important step for your online store to do well in SEO.

7. Invest in Content Marketing

Make a blog on your online store’s website. Write about things your customers might want to know, share useful information, and show that you know a lot about your products. Updating your blog often with helpful content can make your online store show up better when people search for things online. It’s a good way to make your website more popular!

8. Build a Strong Internal Linking Structure

Internal links are like pathways for search engines to understand your website better. You can link one product to another, connect different categories, or even link to your blog posts. This helps search engines figure out what your website is all about, and it also makes it easier for visitors to check out more things on your site. So, using internal links is good for SEO and makes people explore more on your website!

Also read- Link Building Strategies in SEO – Full Explanation

9. Secure Your Website with HTTPS

You have to be sure your online store is safe and secure. You can do this by using something called HTTPS. This not only makes search engines like your site more, which is good for SEO, but it also makes your customers feel safe. When customers know their information is protected, they trust your store more. So, having a secure website is not just good for SEO but also for building trust with your customers!

10. Monitor and Analyze Your SEO Efforts

Keep an eye on how well your online store is doing with tools like Google Analytics. Look at things like how many people visit, what they do on your site, and how well you show up in searches. 

This helps you understand what is going well and what needs to get better.


In conclusion, starting an online store is exciting, and making it show up in searches is crucial for success. By using these 10 E-commerce SEO tips for beginners, you can make your online store more visible, get more visitors, and sell more. Check our E-commerce Marketing Course for more information.

Stay informed, be patient, and watch your online store do well in the busy digital world!