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How to use G4 Analytics?

NIDMM ~ Modified: May 29th, 2023 ~ Tools ~ 6 Minutes Reading

How to use G4 Analytics?

Do you want to know how to use G4 Analytics effectively?

So, welcome to our comprehensive guide on how to effectively utilize G4 Analytics, a powerful data analysis tool that can provide valuable insights for businesses and individuals alike.

G4 Analytics combines cutting-edge technology and advanced statistical methods to help you make data-driven decisions, optimize performance, and unlock hidden patterns in your data.

Whether you are a business professional, a data analyst, or someone interested in harnessing the power of data, this guide will walk you through the key features and functionalities of G4 Analytics, enabling you to extract actionable intelligence and gain a competitive edge. Let’s dive in and explore the full potential of G4 Analytics together.

What Is Google Analytics 4?

Google Analytics 4 (GA4) is the latest version of Google’s web analytics platform. It is designed to provide businesses and website owners with a comprehensive understanding of user behaviour, customer journeys, and the performance of their digital properties.

GA4 offers advanced tracking capabilities, enhanced data analysis, and a more holistic approach to measuring user interactions across different devices and platforms.

Difference Between Google Analytics 4 and Universal Analytics

So we definitely need to understand the difference between the two.

Google Analytics 4 (GA4) and Universal Analytics (UA) are both web analytics platforms offered by Google, but they differ in several key aspects. Here are the main differences between the two in simple language:

1. Data Model

Let’s talk about the data model of the two.

  • GA4: GA4 uses an event-based data model, which means it focuses on tracking user interactions as events. It allows you to collect more granular data about user actions on your website or app.
  • UA: UA uses a session-based data model, where data is organized into sessions and pageviews. It provides insights into pageviews, sessions, and other metrics traditionally associated with web analytics.

2.  Tracking and Measurement

  • GA4: GA4 introduces a more flexible approach to tracking. It automatically tracks certain events by default, such as page views and video engagement, without requiring additional code. Custom events and parameters can be defined to track specific user interactions.
  • UA: UA requires manual implementation of tracking codes for various actions and events. It relies on a complex set of tracking codes and configurations to collect and measure data accurately.

3. Reporting and Insights

  • GA4: GA4 offers a more advanced analysis and reporting interface compared to UA. It focuses on providing insights into user behaviour across different devices and platforms, allowing you to understand the entire customer journey. It includes features like user lifecycle reporting, funnel analysis, and cross-device tracking.
  • UA: UA offers more traditional reporting capabilities with a focus on pageviews, sessions, and conversions. It provides comprehensive reporting on website traffic, traffic sources, and user demographics.

4. Machine Learning and AI

  • GA4: GA4 leverages machine learning and artificial intelligence to provide enhanced insights and predictions. It offers advanced features like automated insights, predictive metrics, and audience discovery, which help identify trends and patterns in user behaviour.
  • UA: UA does not have the same level of built-in machine-learning capabilities as GA4.

5. Data Privacy and Compliance

  • GA4: GA4 is designed with privacy in mind and offers more robust options for data control. It provides features like data deletion controls, consent mode, and enhanced data retention settings, allowing businesses to comply with data protection regulations such as GDPR and CCPA.
  • UA: UA lacks some of the privacy-focused features available in GA4.

Steps to use G4 analytics

Now we are going to learn about how to use g4 analytics in 7 main steps that are:

  • Getting Started with G4 Analytics
  • Data Integration and Preparation
  • Exploratory Data Analysis (EDA)
  • Building Dashboards and Reports
  • Advanced Analytics
  • Collaboration and Sharing
  • Performance Optimization

1. Getting Started with G4 Analytics

Before diving into the functionalities of G4 Analytics, you need to ensure that you have the necessary access and permissions to use the tool.

If you’re unsure, reach out to your organization’s IT department or the G4 Analytics administrator. Once you have access, you can begin exploring the features of the tool.

2. Data Integration and Preparation

To leverage the power of G4 Analytics, you first need to connect your data sources. G4 Analytics supports a wide range of data connectors, including databases, spreadsheets, cloud storage, and more.

Connect your desired data sources to G4 Analytics by following the provided documentation or seeking assistance if needed.

After connecting your data sources, it’s essential to prepare your data for analysis. This involves cleaning, transforming, and organizing the data to ensure its quality and relevance.

G4 Analytics provides data preparation capabilities, such as data cleaning, filtering, merging, and aggregating. Familiarize yourself with these features to ensure your data is ready for analysis.

3. Exploratory Data Analysis (EDA)

G4 Analytics offers a suite of exploratory data analysis tools that allow you to gain a deeper understanding of your data.

With features like data profiling, summary statistics, and data visualization, you can uncover patterns, trends, and outliers within your datasets. Take advantage of these tools to explore and familiarize yourself with the characteristics and distribution of your data.

4. Building Dashboards and Reports

G4 Analytics excels in creating interactive dashboards and reports that communicate insights effectively. Dashboards provide a consolidated view of your key metrics and allow you to monitor performance in real time.

Use the intuitive drag-and-drop interface to build visually appealing dashboards that convey the information you need at a glance. Customize your dashboards with charts, tables, filters, and drill-down capabilities to enable users to explore data at different levels of detail.

5. Advanced Analytics

G4 Analytics goes beyond basic data visualization by offering advanced analytics capabilities. You can leverage statistical functions, predictive modelling, and machine learning algorithms to uncover hidden patterns, predict outcomes, and optimize decision-making. Experiment with these advanced features to identify correlations, perform forecasting, and make data-driven predictions.

6. Collaboration and Sharing

Collaboration is an essential aspect of data analysis, and G4 Analytics provides collaboration features to foster teamwork.

You can share dashboards, reports, and insights with your team members, allowing them to view and interact with the data. Utilize these collaboration features to enable knowledge sharing, gather feedback, and facilitate discussions around the data.

7. Performance Optimization

As your data grows, it’s crucial to optimize the performance of your analytics environment. G4 Analytics offers various performance optimization techniques such as data indexing, caching, and query tuning.

Consult the documentation or seek assistance to ensure your analytics platform performs efficiently, providing fast and accurate results.


G4 Analytics is a powerful platform that empowers businesses to extract valuable insights from their data. By following the steps outlined in this comprehensive guide, you can harness the capabilities of G4 Analytics to integrate, analyze, visualize, and share data effectively.

Remember to continuously explore new features, seek feedback, and stay updated to maximize the benefits of this versatile analytics tool.