Comprehensive Digital Marketing Course Syllabus for Students

NIDMM ~ Published: July 8th, 2024 ~ Marketing ~ 6 Minutes Reading

Are you looking for the digital marketing course syllabus from a best digital marketing institute in Delhi? Then your search ends here.

Digital marketing is basically a very big and vast topic. Here it is divided into very broad categories like social media marketing and content marketing , Web Analytics, Email Marketing, etc. So whatever digital marketing course is there, online or offline, you can learn the basics there, where you will get to see web creation, content strategy, etc.

There are some courses, like Digital Marketing Course in Dwarka and Digital Marketing Diploma Course here, whose topics include overview of digital marketing, SEO, PPC, email marketing, etc.

Table of Contents

Digital Marketing Course Syllabus

Nowadays, there are various digital marketing course in Dwarka like Diploma in Digital Marketing, Free Online Digital Marketing Courses with Certificates and Short Term Digital Marketing Courses which are becoming quite popular.

If you do any of these digital marketing courses, then in every digital marketing course syllabus, you will be taught some topics in brief and detail depending on their duration and learning outcome, so we have mentioned them below.

Digital Marketing Topics

Introduction to Digital Marketing
Search Engine Optimization (SEO)
Social Media Marketing
Web Analytics
Planning and Creating a Website
Content Strategy
Affiliate Marketing

Diploma in Digital Marketing Course Syllabus

It is basically a one year diploma in digital marketing diploma course and here you will get to learn about all the advanced strategies related to digital marketing. The digital marketing course syllabus will be:

Overview of digital marketing

Website Planning and Development

Search Engine Optimization (SEO)

Pay-Per-Click (PPC) Advertising

Social Media Marketing

Email Marketing

Content Marketing

Mobile Marketing

Analytics and Data-driven Marketing

Digital Marketing Strategy and Planning

Legal and Ethical Considerations in Digital Marketing

Emerging Trends in Digital Marketing

Digital Marketing Certification Course Syllabus

Now we will learn about this Digital marketing course syllabus. This course is basically Six month advanced digital marketing certification Course. This digital marketing couse syllabus includes topics like advanced SEO, PPC advertising, advanced analytics etc. Let’s take a look for digital marketing syllabus:

Digital marketing fundamentals

Advanaced search engine optimization

Advanced Pay-per-click adverstising

Advanced social media marketing

Advanced Email marketing

Digital marketing strategy and leadership

Analytics and reporting

Advanced Digital Marketing Course Syllabus

This is 3 months digital marketing course in Dwarka offered by NIDMM. Digital marketing syllabus includes SEO, PPC, SMO, SMM, Email marketing etc. You can get your first job in 90 days.

This digital marketing syllabus includes:

Digital Marketing Fundamentals

Website Creation

Search Engine Optimization (SEO)

Pay-per-click (PPC) Advertising

Social Media Optimization (SMO)

Social Media Marketing

Email Marketing

Analytics and Reporting

Advance Digital Marketing Concepts

Subjects in Digital Marketing Course Syllabus

digital-marketing-course-syllabus

Social Media Marketing

In this social media marketing course, you will learn how to create a social media strategy, create engaging content, build a loyal audience, and measure social media growth.

Course Module

Introduction to social media marketing	Definition and overview Platforms and audience analysis Trends and best practices
Social media strategy	Goal setting and audience targeting Content planning and creation Branding and tone of voice
Social media optimization	Content optimization for different platforms Hashtag and keyword research Image and video editing tools
Social media advertising	Paid promotion and boosting Ad targeting and budget management Metrics and reporting
Social media analytics	Insights and metrics analysis Performance measurement and optimization A/B testing and experimentation

SEO Training

In this training course, you will learn how to optimize your website for search engines. Here you will learn keyword research, on-page and off-page optimization, link building and analytics and latest trends.

Course Module

Introduction to SEO	Importance of SEO Search engine algorithms Keyword research and analysis
On-page Optimization	Website structure and navigation Content optimization Meta tags and descriptions Image optimization
Off-page Optimization	Link building strategies Social media optimization Local SEO and citations
Technical SEO	Website speed optimization Mobile optimization Schema markup Crawling and indexing
Analytics and Reporting	Google Analytics setup Traffic analysis and measurement Conversion tracking Reporting and insights
Latest Trends and Best Practices	Voice search optimization Mobile-first indexing Local search trends E-commerce SEO

E-commerce Marketing

In the e-commerce marketing course, you will basically know how to run your online business, so here you will learn an introduction to e-commerce, marketing strategy, search engine optimization, advertising and analytics.

Course Module

Module 1: Introduction to E Commerce Marketing	Overview of E Commerce and its growth Types of e-commerce businesses Consumer behaviour and decision-making process Setting marketing goals and KPIs
Module 2: Developing an E Commerce Marketing Strategy	Target Audience Selection Competitor Research and Analysis Creating a USP E-commerce Marketing Channels (SEO, PPC, Social Media, Email, Affiliate Marketing) Content Strategy for E-commerce
Module 3: E-commerce SEO and SEM	SEO and its importance for E-commerce websites Keyword Research and On-Page Optimization Off-page Optimization An introduction to (SEM) and Google AdWords Creating and optimising AdWords campaigns
Module 4: Other E Commerce Marketing Strategies	E-commerce Social Media Marketing E-commerce Email Marketing E-commerce Affiliate Marketing
Module 5: E-commerce Conversion Optimization	CRO audit for your e-commerce website E-commerce Analytics and Reporting
Module 6: E-Commerce Marketing Automation	E-commerce automation and its benefits Creating automated email campaigns

YouTube Marketing

In YouTube Marketing course you will learn how to do YouTube marketing, like video content and channel options and engagement analytics and metrics, YouTube advertising, etc.

Course Module

Introduction to YouTube Marketing	Understanding YouTube as a Marketing Platform Establishing a YouTube Channel and Optimizing It for Success Developing a YouTube Marketing Strategy
Video Creation and Optimisation	Understanding the Importance of Video Content on YouTube Creating compelling video content that your audience will love Best practices for video optimization including title, description, and tags
YouTube Analytics	YouTube Analytics Overview Setting goals for YouTube marketing campaigns Analyzing data insights to optimize content and ads
Channel Optimization	Title Optimization Description Optimization Tags and Channel YouTube SEO

Graphic Design

In this graphic design course, you will learn basic design fundamentals, Adobe Photoshop Adobe illustrator, career ready portfolio etc.

Course Module

Module 1: Design Fundamentals

Introduction to design principles and elements
Color theory and psychology
Typography and typeface selection
Layout and composition techniques

Module 2: Adobe Photoshop

Interface and workspace
Selection tools and techniques
Layers and layer styles
Image adjustments and filters
Creating and editing graphics for web and print media

Module 3: Adobe Illustrator

Vector graphics fundamentals
Creating and editing shapes and paths
Working with text and typography
Using brushes and effects
Creating logos and other design elements

Module 4: Portfolio Development and Career Preparation

Building a professional design portfolio
Showcasing your work online and offline
Networking and finding job opportunities
Freelancing and working as a designer
Staying up to date with design trends and technologies

Conclusion

In this blog, we explained about digital marketing course syllabus, now you can make your digital marketing career accordingly. if you are interested then you can join Digital Marketing Course in Dwarka at NIDMM.

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Email: contact@nidmm.in