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Comprehensive Digital Marketing Course Syllabus for Students

NIDMM ~ Published: July 8th, 2024 ~ Marketing ~ 6 Minutes Reading

Are you looking for the digital marketing course syllabus from a best digital marketing institute in Delhi? Then your search ends here.

Digital marketing is basically a very big and vast topic. Here it is divided into very broad categories like social media marketing and content marketing , Web Analytics, Email Marketing, etc. So whatever digital marketing course is there, online or offline, you can learn the basics there, where you will get to see web creation, content strategy, etc.

There are some courses, like Digital Marketing Course in Dwarka  and Digital Marketing Diploma Course here, whose topics include overview of digital marketing, SEO, PPC, email marketing, etc.

Digital Marketing Course Syllabus

Nowadays, there are various digital marketing course in Dwarka like Diploma in Digital Marketing, Free Online Digital Marketing Courses with Certificates and Short Term Digital Marketing Courses which are becoming quite popular.

If you do any of these digital marketing courses, then in every digital marketing course syllabus, you will be taught some topics in brief and detail depending on their duration and learning outcome, so we have mentioned them below.

Digital Marketing Topics

  • Introduction to Digital Marketing
  • Search Engine Optimization (SEO)
  • Social Media Marketing
  • Web Analytics
  • Planning and Creating a Website
  • Content Strategy
  • Affiliate Marketing

Diploma in Digital Marketing Course Syllabus

It is basically a one year diploma in digital marketing diploma course and here you will get to learn about all the advanced strategies related to digital marketing. The digital marketing course syllabus will be:

Overview of digital marketing
Website Planning and Development
Search Engine Optimization (SEO)
Pay-Per-Click (PPC) Advertising
Social Media Marketing
Email Marketing
Content Marketing
Mobile Marketing
Analytics and Data-driven Marketing
Digital Marketing Strategy and Planning
Legal and Ethical Considerations in Digital Marketing
Emerging Trends in Digital Marketing

Digital Marketing Certification Course Syllabus

Now we will learn about this Digital marketing course syllabus. This course is basically Six month advanced digital marketing certification Course. This digital marketing couse syllabus includes topics like advanced SEO, PPC advertising, advanced analytics etc. Let’s take a look for digital marketing syllabus:

Digital marketing fundamentals
Advanaced search engine optimization
Advanced Pay-per-click adverstising
Advanced social media marketing
Advanced Email marketing
Digital marketing strategy and leadership
Analytics and reporting

Advanced Digital Marketing Course Syllabus

This is 3 months digital marketing course in Dwarka offered by NIDMM. Digital marketing syllabus includes SEO, PPC, SMO, SMM, Email marketing etc. You can get your first job in 90 days.

This digital marketing syllabus includes:

Digital Marketing Fundamentals
Website Creation
Search Engine Optimization (SEO)
Pay-per-click (PPC) Advertising
Social Media Optimization (SMO)
Social Media Marketing
Email Marketing
Analytics and Reporting
Advance Digital Marketing Concepts

Subjects in Digital Marketing Course Syllabus


Social Media Marketing

In this social media marketing course, you will learn how to create a social media strategy, create engaging content, build a loyal audience, and measure social media growth.

Course Module
Introduction to social media marketing
  • Definition and overview
  • Platforms and audience analysis
  • Trends and best practices
Social media strategy
  • Goal setting and audience targeting
  • Content planning and creation
  • Branding and tone of voice
Social media optimization
  • Content optimization for different platforms
  • Hashtag and keyword research
  • Image and video editing tools
Social media advertising
  • Paid promotion and boosting
  • Ad targeting and budget management
  • Metrics and reporting
Social media analytics
  • Insights and metrics analysis
  • Performance measurement and optimization
  • A/B testing and experimentation


SEO Training

In this training course, you will learn how to optimize your website for search engines. Here you will learn keyword research, on-page and off-page optimization, link building and analytics and latest trends.

Course Module
Introduction to SEO
  • Importance of SEO
  • Search engine algorithms
  • Keyword research and analysis
On-page Optimization
  • Website structure and navigation
  • Content optimization
  • Meta tags and descriptions
  • Image optimization
Off-page Optimization
  • Link building strategies
  • Social media optimization
  • Local SEO and citations
Technical SEO
  • Website speed optimization
  • Mobile optimization
  • Schema markup
  • Crawling and indexing
Analytics and Reporting
  • Google Analytics setup
  • Traffic analysis and measurement
  • Conversion tracking
  • Reporting and insights
Latest Trends and Best Practices
  • Voice search optimization
  • Mobile-first indexing
  • Local search trends
  • E-commerce SEO


E-commerce Marketing

In the e-commerce marketing course, you will basically know how to run your online business, so here you will learn an introduction to e-commerce, marketing strategy, search engine optimization, advertising and analytics.

Course Module


Module 1: Introduction to E Commerce Marketing
  • Overview of E Commerce and its growth
  • Types of e-commerce businesses
  • Consumer behaviour and decision-making process
  • Setting marketing goals and KPIs
Module 2: Developing an E Commerce Marketing Strategy
  • Target Audience Selection
  • Competitor Research and Analysis
  • Creating a USP
  • E-commerce Marketing Channels (SEO, PPC, Social Media, Email, Affiliate Marketing)
  • Content Strategy for E-commerce
Module 3: E-commerce SEO and SEM
  • SEO and its importance for E-commerce websites
  • Keyword Research and On-Page Optimization
  • Off-page Optimization
  • An introduction to (SEM) and Google AdWords
  • Creating and optimising AdWords campaigns
Module 4: Other E Commerce Marketing Strategies
  • E-commerce Social Media Marketing
  • E-commerce Email Marketing
  • E-commerce Affiliate Marketing
Module 5: E-commerce Conversion Optimization
  • CRO audit for your e-commerce website
  • E-commerce Analytics and Reporting
Module 6: E-Commerce Marketing Automation
  • E-commerce automation and its benefits
  • Creating automated email campaigns


YouTube Marketing 

In YouTube Marketing course you will learn how to do YouTube marketing, like video content and channel options and engagement analytics and metrics, YouTube advertising, etc.

Course Module


Introduction to YouTube Marketing


  • Understanding YouTube as a Marketing Platform
  • Establishing a YouTube Channel and Optimizing It for Success
  • Developing a YouTube Marketing Strategy
Video Creation and Optimisation
  • Understanding the Importance of Video Content on YouTube
  • Creating compelling video content that your audience will love
  • Best practices for video optimization including title, description, and tags
YouTube Analytics
  • YouTube Analytics Overview
  • Setting goals for YouTube marketing campaigns
  • Analyzing data insights to optimize content and ads
Channel Optimization
  • Title Optimization
  • Description Optimization
  • Tags and Channel
  • YouTube SEO


Graphic Design 

In this graphic design course, you will learn basic design fundamentals, Adobe Photoshop Adobe illustrator, career ready portfolio etc.

Course Module


Module 1: Design Fundamentals


  • Introduction to design principles and elements
  • Color theory and psychology
  • Typography and typeface selection
  • Layout and composition techniques


Module 2: Adobe Photoshop


  • Interface and workspace
  • Selection tools and techniques
  • Layers and layer styles
  • Image adjustments and filters
  • Creating and editing graphics for web and print media
Module 3: Adobe Illustrator


  • Vector graphics fundamentals
  • Creating and editing shapes and paths
  • Working with text and typography
  • Using brushes and effects
  • Creating logos and other design elements
Module 4: Portfolio Development and Career Preparation


  • Building a professional design portfolio
  • Showcasing your work online and offline
  • Networking and finding job opportunities
  • Freelancing and working as a designer
  • Staying up to date with design trends and technologies


In this blog, we explained about digital marketing course syllabus, now you can make your digital marketing career accordingly. if you are interested  then you can join Digital Marketing Course in Dwarka at NIDMM

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