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SEO vs PPC – Why You Should Use Both to Grow Sales?

NIDMM ~ Modified: May 5th, 2023 ~ SEO ~ 11 Minutes Reading

Are you someone who wants to have a full grip on SEO and PPC? Are you confused between SEO and PPC? or looking for an SEO vs PPC difference? You are not alone if you struggle to get the word about your brand or any new business venture.

Several businesses like you are struggling to acquire customers at the start. It is challenging to balance the maintenance cost and the marketing campaign results.

Most of the time, the solution to the problem is one of the two major marketing strategies available, which includes search engine optimization and pay-per-click campaigns.

SEO vs PPC Which is Better for Your Business?

You will be wondering which of the two campaigns you should consider using for your company. People have a common question at the back of their minds: which is better, SEO or PPC?

This is not a question with any general answer. It truly depends on the current situation, marketplace, and objectives.

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Are you searching for the answer which is better of all? If yes, then you need to know that it goes beyond which is better of all instead it is all about how to use them both to drive great growth for your business.

You can easily get to the top of the search rankings through a PPC campaign or create a more natural marketing strategy through search engine optimization. Under this guide, you will have all your answers to why you should consider using SEO and PPC to grow sales.

Which is Better SEO vs PPC?

Back in your mind, you would wonder why you should go the extra mile and track organic and paid search keywords. Correct? The truth is that there is no simple answer to the debate over SEO vs PPC.

Every business is different, and every company has a unique approach to organic and paid search. But all the search-focused agencies need to track the organic rankings for the PPC keywords and PPC performance for the organic keywords.

Keyword Research

You must have heard the keyword several times now! One of the major benefits of tracking the organic rankings for PPC keywords is that they can help you with keyword research. you would be thinking how is it that keyword research makes all the difference?

Better Click-Through Rate

Did you know that one of the major parts of tracking organic rankings for PPC ad keywords is that it can help you enhance the click-through rate?

You can expect a better click-through rate now as organic listings get more clicks than paid ads, even if the organic listing is lower on the given page.

  Superior Digital Footprint

An interesting fact for you here, ready to know SEO vs PPC? Another advantage of having a paid ad in an organic listing on the first page for the same keyword is that it will increase the total search engine result page of real estate. This can increase the click-through rates on both listings, increase the overall brand presence on the search engine result pages, and push the competition away.

Budget Management

Budget management is one of the major factors why you should track organic rankings for the PPC keywords, were you lacking the same? If you reduce the spending on competitive keywords by achieving better organic ranking, you can stretch the budget further and get better growth for the buck.

What is SEO? What are the Pros and Cons of SEO?

Now, this is something you must have seen and heard a gazillion times, but let’s make it a last time and the most worth it. Search engine optimization is the process through which you can improve the visibility of your website to make it rank and gain organic traffic from all search engines.

If you turn to your favorite search engines, including Google or Yahoo, to look for an innovative marketing acronym or where to get great pasta, so do your clients.

Did you know additionally, 61% of experts say that SEO is a top inbound marketing factor for the business? Most SEO strategies focus only on Google instead of other search engines like Yahoo or Bing. It is because Google holds around 92.47% of the search engine market share.

Advantages of SEO – Search Engine Optimization

SEO is Cost-Effective Overall

Yes, don’t we all like to save as much money as possible? Even though SEO might cost time and money to pay agencies or freelancers, it is cheaper than PPC overall, of course. Whenever you create content that ranks and drives website traffic, you no longer must pay money to make the target consumers see it.

Targeting Funnel Stages with SEO is Easy

Not all the target audiences are at the same stage of the sales funnel, right? Some are here just to know your brand at the top of the funnel. At the same time, others are already at the bottom of the funnel and are ready to shell out money.

Search Traffic is Completely Stable Here

You can start to plan for and predict free website traffic if you optimize it once you rank on Google. Additionally, there is no on-and-off switch with SEO.

Your website stops appearing in search results once the marketing budget is over with PPC. It is not the same with SEO which is the biggest advantage of investing in SEO.

Cons of Search Engine Optimization:

Search Engine Algorithms Change Easily

Search engines, including Google, especially changed the algorithm several times. This change means you must constantly monitor the marketing strategy in organic results. We are sure you must be facing the same issue.

You Need to Optimize the Website Regularly

Your job does not get over when the website ranks for the target keywords for one month, correct? Over time you must regularly optimize the webpage content, so your website continues to rank.

SEO Takes a Lot of Time to How Perfect Results

None of us have time, we are busy! You would unlikely enjoy instant results from SEO, provided your website or domain is completely new.

The reason is that several factors play a crucial role in how Google ranks your website. Many of these will not even be established within the first few weeks or months before.

When Should You Consider Using SEO in Your Business?

Some circumstances when SEO would prove completely beneficial for the online business are mentioned here.

When Consistent Results are Important

SEO has a long gestational term. Getting to the first page of the search engine result would not happen instantly or even in a week. Getting to the top of the search engine result pages will take a lot of time.

When You Would Wish to Build an Authoritative Website

An Authority website would be established as a Resource Centre for a specific niche. It is the go-to option for a website whenever members of that niche need some information. Once it gets going, the Authority website could generate maximum traffic based on the URL recall.

What is PPC? What are the Pros and Cons of PPC?

Another important concept after SEO is PPC, and sure you must have heard about it 1000 times. Pay per clicks ads is commonly known as PPC. It is a type of search engine marketing where the advertiser must pay the publisher for every click somebody makes on the ad.

This model only allows companies to pay when consumers interact with their ads. You will attract several people interested in your offer and be ready to convert if you use PPC ads.

You would have also noticed that some of the top search results attacked with an additional marker on Google. PPC ads appear alongside the organic search results. Some businesses even rank on search ads for specific marketing campaigns with a definite start and end deadline. Others also bid on their brand name.

This method is associated with the search engines advertisers must bid on the keywords relevant to the target market. The cost of PPC ads depends on the industry and the search volume of the keyword that you are targeting. PPC advertising can help the business stay competitive in the crowded market and quickly reach the target consumers.

Pros of PPC – Pay-Per-Click

PPC offers quick results– You can just wait a few hours to see results from the PPC campaign, while it takes several months to see results from the organic SEO strategy. Isn’t this magical?
Ads appear above the organic rankings– When running a PPC campaign for the target keywords, the website will appear first on the search engine result page. This ranking makes the target audience notice you first, even before they scroll to the search results. Come on, all of us would want this right?
PPC allows you to pinpoint the target audience that you want- When setting up the PPC campaign, you will get to choose whom you would want to target with your ads. If you want to target specific people from a geographic area or people of a specific age, you should consider using PPC.
Cons of PPC

Minimize the profit margin- Even though a PPC campaign might bring short-term wins, it results in a low-profit margin. SPC is also a paid-to-play system.

Customer acquisition expands but continues to increase without a huge increase in the prices of the product or services. We all want profits right? Otherwise what is the point of

When Should You Consider Using PPC Ads?

When immediate results are your objectives- Of course, all of us are impatient. PPC ads will deliver results quickly. You can count the minutes before the rush of the target audience comes cascading on your web pages.

When your PPC campaign is approved, your ads will instantly be displayed for millions of people to check. Traffic will be instant. Hence PPC will work perfectly with product launches.

When you are looking for highly targeted traffic- PPC marketing will allow you to narrow down the target audience based on demographic information.

Several PPC platforms, like social media platforms, allow you to promote people’s age range, income bracket, educational level, and marital status.

Popular social media websites, including Facebook, also allow you to target people based on their hobbies.

Types of Ads in PPC:

The foundation of PPC has always been ads. Although there are multiple ads available under the PPC segment, the most prominent ones are as follows:

1. Search ads
2. Shopping ads
3. Display ads
4. Video ads
5. Paid social ads
6. Gmail sponsored ads

SEO vs PPC – Which One is Better

Both organic and paid search have their advantages and disadvantages. Organic search results are your best bet if you want something free. You do not have to pay anything to appear in them. Organic traffic can also be valuable if Google gets the algorithm right because it is more targeted.

For example, let us take the case of the eCommerce industry, which is highly competitive, here investing in paid ads makes all sense, to gather more traction from search engines.

Google has the entire content page to determine if it matches what the user is looking for with organic search results. But organic search results can take a lot of time to achieve. It takes effort and patience to improve the organic results, and there is no guarantee that the efforts will pay off.

Paid search, on the other side, is much quicker and easier to implement than organic rankings. You can create a campaign, set the budget, and instantly appear in the paid results.

Paid search also is perfect for targeting specific exact-match keywords and audiences. You ensure that your ads are only being shown to people who are most likely to be interested in what the client has to offer with the correct campaign settings.

So, if you are wondering which is better, organic, or paid, you need to know that it depends on your individual needs and demands. If you want quick results and are willing to pay for them, then paid search might be the best bet.


It has been more than 2 decades since Google ads were launched, and there is a debate over PPC vs SEO which is still a hot topic in digital marketing.

In an ideal world, it is always good to look for both SEO and PPC; they both have pros, and cons, and work best while supporting each other synergistically. Where you can get SEO and PPC working together, you will be able to drive greater results than their parts. In the end, it depends on different factors such as your industry and niche, hence choosing the type should depend on your requirements.