Local Keyword Research For GMB: What It is & How To Do it

Local Keyword Research For GMB: What It Is & How To Do It

Have you heard about local keyword research for GMB?

When it comes to optimizing your local business for search engines, one of the key strategies is conducting local keyword research.

Local keyword research helps you understand the specific words and phrases potential customers use to find businesses like yours in their area.

In this blog post, we’ll explore local keyword research and how to effectively conduct it for your Google My Business (GMB) listing.

Also read: Google Tag Manager vs Google Analytics – What is the Difference

What is Local Keyword Research?

Local keyword research is the process of identifying and analyzing keywords and phrases that are relevant to your business and location.

These keywords are used by people searching for products or services in your specific area. By incorporating these keywords into your GMB listing, website, and other online content, you increase your chances of appearing in local search results.

Why is Local Keyword Research Important for GMB?

Local keyword research is important for Google My Business (GMB) for several reasons:

1. Targeting local customers

GMB is a powerful tool for local businesses to attract customers in their specific geographic area. Conducting local keyword research helps businesses understand the terms and phrases people in their locality are using when searching for products or services

By incorporating these keywords into their GMB listings, businesses increase their chances of appearing in relevant local search results and connecting with potential customers.

2. Improving search visibility

Optimizing GMB listings with relevant local keywords can enhance a business’s visibility in local search results. When people search for businesses or services in a specific location, search engines like Google consider factors such as proximity, relevance, and prominence.

By including local keywords in their GMB profiles, businesses can improve their relevance for local searches and increase their chances of appearing in the coveted “Local Pack” or “Local Finder” results.

3. Driving targeted traffic

Local keyword research helps businesses attract highly targeted traffic to their GMB listings. By understanding the specific needs and preferences of local customers, businesses can create content, titles, and descriptions that resonate with their target audience.

This leads to more qualified leads and potential customers finding their GMB listing and engaging with their business.

4. Staying ahead of the competition

Local keyword research allows businesses to identify relevant keywords that their competitors might be targeting. By analyzing the local search landscape, businesses can discover untapped keyword opportunities and gain a competitive advantage.

They can then optimize their GMB listings with these keywords and improve their chances of outranking competitors in local search results.

5. Enhancing user experience

When businesses incorporate local keywords into their GMB listings, it helps users quickly understand what the business offers and whether it meets their needs.

By providing accurate and relevant information aligned with local keywords, businesses improve the user experience, leading to higher engagement and potential conversions.

How to Do Local Keyword Research for GMB?

Local keyword research for Google My Business (GMB) involves identifying the relevant keywords that potential customers might use when searching for local businesses like yours. Here are the steps to conduct local keyword research for GMB:

1. Understand your business

Start by gaining a deep understanding of your business, its products or services, target audience, and location. This will help you identify the core keywords that are relevant to your business.

2. Brainstorm seed keywords

Generate a list of seed keywords that are directly related to your business. These could be general terms that describe your products or services, location-specific keywords, or industry-specific terms.

3. Use Google Autocomplete

Enter your seed keywords into the Google search bar and observe the autocomplete suggestions that appear. These suggestions are based on popular search queries and can provide you with additional keyword ideas.

4. Analyze related searches

Scroll to the bottom of the Google search results page and look for the “Searches related to…” section. This section displays related search queries that can give you insights into what people are searching for in relation to your seed keywords.

5. Utilize keyword research tools

Use keyword research tools like Google Keyword Planner, SEMrush, or Ahrefs to expand your keyword list further. These tools will help you with valuable data on search volume, competition, and related keywords.

6. Include location-specific terms

Since you’re conducting local keyword research, it’s important to include location-specific terms in your keyword list. For example, if you’re a restaurant in New York City, you might include keywords like “best pizza in NYC” or “top restaurants near Times Square.”

7. Analyze competitor keywords

Identify your top competitors and analyze the keywords they are targeting. This can provide insights into the keywords that are driving traffic and visibility for their GMB listings. You can use tools like SEMrush or SpyFu to uncover competitor keywords.

8. Consider long-tail keywords

Long-tail keywords are more specific. Also, these are usually consist of three or more words. These keywords may have lower search volume but are often less competitive and more likely to convert. Include relevant long-tail keywords in your list to target specific customer intents.

9. Prioritize and organize keywords

Review your expanded keyword list and prioritize them based on relevance, search volume, and competitiveness. Categorize keywords based on different aspects of your business to make it easier to optimize your GMB listing and website content.

10. Implement keywords on your GMB listing

Once you have a finalized keyword list, optimize your GMB listing by incorporating these keywords in strategic locations. This includes the business name, description, categories, attributes, and posts.

Conclusion

Local keyword research is a vital component of optimizing your GMB listing for local search. By understanding the specific keywords and phrases used by potential customers in your area, you can strategically optimize your online presence to attract highly targeted traffic and increase your visibility in local search results.

Remember, local keyword research is an ongoing process. As consumer behaviour and search trends evolve, it’s essential to stay up to date with the latest keyword insights and adapt your strategy accordingly. Regularly monitor your GMB performance and make adjustments to your keyword targeting as needed.