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Best Link Building Techniques: How to use them for Top Ranking

NIDMM ~ Modified: August 7th, 2023 ~ SEO ~ 10 Minutes Reading

It is widely acknowledged that enhancing the position of your website in search engine results is the most effective means of attracting more visitors. Increased traffic from Google directly translates to greater business opportunities.

Now, the question arises: How can you enhance your domain authority and improve your rankings?

According to industry experts, employing impactful SEO link-building techniques is crucial to accomplishing this goal.

Therefore, if you’re seeking SEO link building techniques that will elevate your website’s search engine rankings in 2023, you have arrived at the appropriate destination.

What is link building?

Link building involves the process of acquiring links to your website from other web pages. These links can take the form of text or images and can be positioned anywhere on the page.

When Google identifies these links on external sites, it interprets them as endorsements of your site’s relevance. Consequently, it boosts your website’s rankings in search engine results.

Nonetheless, there exist various approaches to building links for your website, enabling it to outperform others on Google. While some techniques have proven effective over time, others have lost their efficacy. It is crucial to remain updated on SEO industry changes. To assist you, we have conducted research and compiled our top link-building techniques that yield favourable results in 2023.

Why is link building so important?

Link building plays a crucial role in achieving a high ranking for your website, as it assists search engines in assessing the relevance and credibility of your content.

By obtaining links from external websites, you demonstrate that there are individuals who find your content valuable enough to reference it.

Simultaneously, this process aids search engines in identifying popular topics and distinguishing them from less popular ones, enabling them to deliver pertinent search results.

The different types of backlinks

Two categories of backlinks exist dofollow and nofollow.

  • Dofollow links are valuable as they transfer authority to your website when clicked upon.
  • Nofollow links, while not conveying authority, possess other potential benefits (which we’ll explore shortly).

In modern times, Google has significantly improved its ability to identify spammy or manipulative links. Consequently, it no longer places blind trust in every link, and this cautious approach is well-founded.

Top link building strategies 

Numerous strategies exist to acquire links from external sites. However, in this discussion, we will focus on highly effective, organic approaches that can initiate a consistent influx of backlinks. The optimal method to achieve this is by maximizing the visibility of your website content.

1. Start with keyword research

While it may seem fundamental, one of the initial steps to encourage others to discover and link to your content is understanding the keywords that people are searching for on Google.

To accomplish this, you can employ tools such as SEMrush or Ahrefs, which provide insights into search trends. Alternatively, you can utilize free tools like Google Keyword Planner and Ubersuggest, which assist in uncovering popular search queries.

One tip: Rather than focusing solely on optimizing your content for high-volume primary keywords that are challenging to rank for, consider incorporating long-tail keywords in the form of questions. By targeting these easier-to-rank-for queries, you can provide substantial value and improve your rankings.

This approach increases the chances of obtaining backlinks from articles that cover similar topics but lack the comprehensive depth that your content offers. By offering extensive and valuable information, you become an attractive resource for other websites seeking to provide more in-depth coverage of the subject.

2.  Use keywords in anchor text

Congratulations on discovering a backlink opportunity for your website!

However, it is crucial to note that when you create links to your site, it is advisable to incorporate relevant keywords within the anchor text. The anchor text refers to the clickable text that directs users to your content. By strategically using keywords in the anchor text, you can enhance the relevance and visibility of your website in search engine rankings.

Implementing this practice will contribute to enhancing the relevance of your website, ultimately resulting in higher rankings on search engines like Google.

Put simply, incorporating relevant keywords in your anchor text increases the likelihood of other websites linking to your resources, pages, and articles. When conducting research, it is common for other websites to explore the top-ranking articles. By optimizing your anchor text with keywords, you increase the chances of attracting backlinks from these sources.

3. Commit to regular link building

Link building holds immense significance within your SEO strategy, and it should not be perceived as an occasional task. Achieving substantial outcomes necessitates consistent and dedicated effort.

A website without any links resembles a tree devoid of branches—it lacks the potential for growth and progress.

However, when you begin cultivating your link portfolio, it resembles planting seeds: your website flourishes and develops, eventually capturing the attention of a wider audience. With time, your site gains prominence, attracting attention from across the globe.

4. Build links from relevant websites

It is crucial to consider two relevancy factors:

The relevance of the content’s topic from which you are linking: It is important to ensure that the websites you link from have content that aligns with the topic of your site. This ensures that visitors who click through from those sites can comprehend why they are being presented with content related to your site.

The relevance of the linking website itself: While the topic relevance is important, it is equally vital to assess the domain authority (DA) of the linking website. Domain authority reflects the value assigned to a website by search engines. The higher the DA, the more valuable the link you acquire from that website becomes.

Additionally, ensure that the links you incorporate are not paid links, as Google imposes penalties on websites that excessively utilize paid links (unless those paid links are from reputable companies such as Amazon).

Extra tip: Search engines like Google rely on signals from review sites to assess the relevance, credibility, and trustworthiness of your brand. Given that review sites often rank prominently on search engine results, leveraging this opportunity can be highly beneficial for your brand.

5. Create infographics and other visual assets

Infographics and videos consistently garner popularity on various social media platforms such as Facebook, TikTok, Twitter, Instagram, Pinterest, and LinkedIn. This is primarily due to their ease of sharing and seamless integration into blog posts or websites.

If you’re seeking increased visibility for yourself or your brand, consider developing an informative infographic or video that delves into a specific subject.

Infographics are particularly advantageous as they can be incorporated into blog posts and readily shared on social media platforms, especially Pinterest. Moreover, they offer simplicity and clarity in conveying information. However, ensure that the infographic includes links redirecting readers to your website or other relevant destinations you wish them to explore subsequent to perusing it.

6. Create share-worthy content

Content marketing stands as a highly potent approach for generating links to your website.

Moreover, it proves to be one of the most budget-friendly methods to disseminate your message to a wider audience.

To attract greater footfall and bolster your financial gains, it is imperative to contemplate the integration of content marketing into your business strategy.

Additionally, ensure that your content maintains relevance. The utmost critical factor in any link building endeavor lies in the caliber of your content. If your content lacks relevance, it will fail to captivate audiences, resulting in diminished interest in sharing it and subsequent ineffectiveness of your links.

7. Use influencer marketing

Influencer marketing continues to remain a prominent and thriving trend in 2023!

What remains unchanged is that influencers continue to be an immensely powerful means of connecting with potential customers who may not have discovered your brand through traditional online or offline avenues.

If you desire to expand your reach and target new audiences without investing heavily in conventional advertising mediums such as print ads or TV commercials, leveraging influencers might be the perfect solution for you.

Additionally, influencers excel in constructing backlinks as they often incorporate links in their social media posts when sharing their collaboration experience with you, contributing content to your website, or promoting the fact that you referenced and quoted them in your article. This increased exposure will draw in more website visitors, directly influencing your search engine rankings and subsequently attracting new backlinks.

8. Harness the power of guest blogging

Guest blogging stands out as one of the most popular methods to acquire backlinks from other websites.

The beauty of guest posting lies in its accessibility, as it doesn’t require any technical expertise or coding skills on your part. Simply identify a website that publishes content relevant to your niche and reach out to them via email with a compelling pitch for your article idea!

If they find your proposal valuable for their audience, they will publish it on their site and credit you as the author. It’s worth noting that such websites typically allow for two backlinks per article.

9. Organize competitions and giveaways

Hosting a competition or giveaway presents an excellent opportunity to gain exposure for your business and showcase your content to your target audience.

By running these types of contests, you offer participants a chance to win a prize or other forms of compensation in exchange for sharing your link with their social media followers or website visitors. This strategy can effectively generate attention and foster the creation of backlinks.

10. Don’t overlook the significance of local SEO

Local SEO focuses on optimizing your website for local keywords and attaining higher rankings in local search results. When a user enters a local keyword, the top results are typically those websites that have been optimized for that specific query.

Therefore, this process encompasses two primary objectives: optimizing your website for local keywords and achieving high rankings when users conduct local searches.

Here are several methods to optimize your website and content for local keywords:

  • Incorporate local keywords in the title tag of your homepage or landing page.
  • Utilize relevant anchor text on “<a>” tags within your website’s HTML code. This text should precisely match the phrase or keyword users would enter in their browser when clicking on one of your links.
  • Develop compelling content with local relevance, such as reviews of restaurants, hotels, or attractions.
  • Integrate locally relevant social media buttons into your website’s “<a>” tags. This facilitates reaching individuals actively searching on platforms like Facebook, Twitter, Instagram, and Google My Business.
  • Establish links to other websites that are optimized for the same keywords as yours. If those websites rank within the top ten search results, your chances of achieving higher rankings increase as well. It’s important to remember that while ranking well on search engines like Google or Bing is significant, leveraging local search can be an excellent means of discovering new customers and leads.

Final words

There are numerous compelling reasons to embrace link building. Whether you’re a seasoned marketer or new to the field, you’ve probably encountered the term on several occasions. However, you might still be seeking clarity on what link building entails, how it can benefit you, and which tactics are most effective.

As you prepare to embark on your own link building journey, the key is to remain well-informed and educated on the subject. To ensure you stay up-to-date, we encourage you to subscribe to our blog, where you’ll find a wealth of actionable insights and articles filled with valuable hacks.