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Discover the Power of Internal Linking for SEO: A Comprehensive Guide

NIDMM ~ Published: January 15th, 2024 ~ SEO ~ 6 Minutes Reading

Before your articles rank on Google, they need internal linking for SEO. Google likes it when other websites link to your posts. Internal links, which are links between your own pages, are also super helpful. They show Google how your website is organized and which pages are more important.

So, if you link the right way within your own site, it can really help your website show up better on Google. Let’s learn about why internal linking for SEO is important and how to do it right.

Also read: SEO Roadmap | Importance & Strategy

What is Internal Linking for SEO?

Internal linking for SEO is like a pathway from one page of your website to another. People and search engines use these links to move around and find stuff on your site. For users, it helps them easily explore your website and find what they’re looking for. Search engines work the same way—they follow these links to discover and understand your website. If there are no links to a page, search engines might miss it. So, internal links are like guides that help both people and search engines navigate and explore your website.

Internal links come in different types. Besides links on your homepage or menu, you can also put links within your articles—we call these contextual links. These links guide your readers to other interesting and related content on your site. Plus, they help search engines figure out what content is connected and how important it is. When a page gets more links, it looks more important to search engines. Let’s learn why Internal linking for SEO is important for Google.

Read more: How to Become an SEO Expert – Complete Guide

Why is Internal Linking for SEO Important to Google?

Think of internal linking like a map for Google and other search engines. They use these links to find and rank content on websites. If a page or post has lots of links, it tells Google that it’s an important or valuable article. This applies to links within your site (internal) and from other sites (external).

As the site owner, you control internal linking. By adding the right links, you guide visitors and Google to the pages you think are the most important on your website. It’s like making a helpful roadmap for both people and search engines!

Read more about Link Building Strategies in SEO – Full Explanation

Internal links for SEO Create Connections between Content

Google explores websites using a robot named Googlebot. It starts at the homepage, checks out the page, and then follows the first link it finds. As it follows these links, Googlebot figures out how different pages, posts, and content on your site are connected. This helps Google understand which pages are about similar things on your site. It’s like Google’s way of exploring and connecting the dots between the different parts of your website!

Internal Linking for SEO enhances Content Discoverability for Search Engines

When websites get bigger, some pages might not have links pointing to them. We call these pages “orphaned content.” It’s a problem because search engines, like Google, might not find and show them in search results without links. Even if websites have sitemaps listing pages, big or new sites can take a while to get noticed. Adding links to these pages helps search engines find and show them faster.

Strategies for Internal Linking for SEO

To make your website healthier and show up better on Google, it’s important to check and improve how you link your pages. Adding the right links helps Google understand which pages are important and how they connect. Setting up these links depends on your site, but some general steps can guide you in the right direction.

1. Find the best layout for your website

Think of your website like a pyramid. At the very top is your homepage; underneath are different sections or categories; and at the bottom are individual posts and pages. There might be some subcategories in between.


2. Figure out what content is most important on your website

You should figure out what your most important content is. Basically, it’s your best and most detailed content about the main things your business does. It’s the content you want people to find when they look for topics or products you know a lot about.

To tell Google that something is super important on your website, you need to add lots of links to it. You can link to it in different places, like within your post or on your navigation menu. These are the usual spots where you can put links to show Google that this content is crucial.

3. Add contextual links

When you’ve written many articles about one thing, link them together in a natural way. This tells Google and your readers that these articles are about the same topic. You can put links in the sentences or at the end of your post.

Also, let Google know which article is your main one (cornerstone) on that topic. Link to the main one in all your articles about it. And make sure to link back from the main one to each individual post.

4. Link hierarchical pages

If your website has pages organized like a family tree, connect parent pages to their child pages, and the other way around. Also, link pages that are like brothers and sisters to each other. These pages should be related on a well-organized site, so linking them makes a lot of sense.

5. Add a Related Post Section

You can use tools (called plugins or modules) to add sections with related posts at the end of your articles. It’s a great way to show your other posts to more people. If you use one, check if the related posts it suggests really make sense.

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Links are crucial for your content to show up on search engines! With a good internal linking for SEO, you can highlight what content is connected and which articles are the most useful. If you follow the advice in this post, both Google and your readers will understand your site better, making it more likely for your content to show up in search results.