What Makes a High-Quality Backlink?

Do you know what makes a High-Quality Backlink? The single most crucial factor for search engine optimization (SEO) is backlinks. Acting as a vote of confidence, it’s telling search engines a website is trustworthy, relevant and valuable. But not all backlinks are created equal.

A backlink is a High-Quality Backlink to help boost your site’s visibility and help you rank higher in search engine result, but a low quality backlink can actually hurt your site’s reputation. But what makes for a high-quality backlink? Now we will learn in this blog.

What Makes a High-Quality Backlink?

1. Relevance to Your Website

The most important thing for high-quality backlink is its relevance. A backlink that is strong is from the domain that is related to your industry niche or domain. For example if you have a digital marketing blog then a digital marketing blog or news outlet link back to your blog would really be of worth. For instance, a backlink from a site other than your own industry can’t carry similar weight like a backlink from another website in the same industry as you, i.e. If you’re in technology you wouldn’t get as much pull if you had a backlink from a fashion blog.

Backlinks from websites that match your content are what search engines like Google prioritize. The relevance of this backlink proves that it was earned naturally making it more valuable. However, if you wish to have a strong SEO profile, you have to attract back links from authoritative sites of your industry or niche.

2. Authority of the Linking domain

The second factor that makes High-Quality Backlink is the authority of the domain from which the link was given. Search engine trusted sites with a high domain authority (DA) will be trusted and backlink from that site will be heavier. Domains with good authority are very likely to have the reputation, the content, and the backlink profile.

To do that, you check a website’s domain authority in Moz or Ahrefs or SEMrush online tools. High quality backlinks are from referral links from web pages with a DA greater than 40. Thus these backlinks tell the search engines that the website will be treated heftier in terms of the weight it gives to the website.

3. Natural Link Placement

Of course, of even greater importance is where you place the backlink on the linking page. A natural backlink is a link on content. For instance, if your backlink is placed on an article, or a blog post on which it will add value to the user’s reading experience, it is deemed trustworthy, while a backlink in the footer or sidebar of a website is hardly considered a good backlink. 

4. Anchor Text

The clickable text in a hyperlink is known as anchor text. In regard to quality backlink, the anchor text has to be descriptive and, mostly, related to the content of the page the backlink refers to.

Say, for instance, the link points to a page about “digital marketing strategies”, so the anchor text could be something along those lines: for example, “digital marketing” or “marketing strategies”.

Penalties can result from over optimization of anchor text so make sure it looks natural, and doesn’t read like its teeming with keywords. A high-quality backlink profile needs to leverage many different types of anchor texts, including branded anchors, partial keyword anchors and generic terms like ‘click here’.

5. Link from a Do Follow Website

From a Do Follow link, your backlink needs to be a High-Quality Backlink. The Do Follow links transmit the Link juice or the SEO value to the destination website leading which in return enhances the ranking of that linked page. However, No Follow links do not pass SEO value and are often used for paid content, or user generated content such as comments.

6. Traffic on the Referring Site

A backlink, which is a perfect backlink, is from a website that receives lots of organic traffic. Backlink value is high if websites with high traffic. Once you have a link from a site that gets people coming in, your content stands a better chance of being noticed by more people who will give it value and will boost its SEO potential even more.

7. Refers to the quality of Website Content

As with backlinks, High-Quality Backlink also hinge on the quality of the content of the site containing these backlinks. One of the best backlinks, by far, is that of a page with excellent copywritten, relevant, informative content. A backlink from this sort of site though virtual will signal search engines that your site is somehow less than quality and those preferences will be based on how much value adding content is provided for users.

8. Social Proof and Engagement

One thing that affects the quality of a backlink is social proof. A High-Quality Backlink is typically from an important page, that is also picked up by people sharing on social media, or even from influencers in industry. 

Social signals alone don’t directly impact rankings … but they do suggest content is relevant and of value to users. Pages with more social media engagement backlinks will receive more traffic and are more likely to earn additional backlinks.

9. Link Diversity

The thing is that to do well in SEO you need a variety of High-Quality Backlink. Backlink profile high quality means: links from different sources: from the blogs, news outlets, forums, and educational websites. A diverse link building strategy helps give you an equal or more sculpted chance of succeeding and less risk of getting sanctioned for unnatural link building.

It is important to focus on building a variety of High-Quality Backlink in your niche that will help create a healthy, diverse link profile.

Conclusion

One of the best ways of increasing the performance of your website’s SEO is to build a High-Quality Backlink. But not all backlinks are created equal. A good backlink is one that’s from a bright, legit website (with their own authority), that’s placed naturally on top quality content with optimally done anchor text. And if you focus on these factors, it will be easy to build a strong backlink profile that will help your website ranks and be visible.

NIDMM is the best digital marketing institute in Dwarka to learn more about digital marketing and link-building strategies in its SEO Training Course. Contact us today!