How to Fix Disapproved Google Ads in Minutes – Here’s the Process

NIDMM ~ Modified: October 8th, 2025 ~ Google Ads, Marketing, Tools ~ 7 Minutes Reading

You started your campaign. You waited. You thought that traffic would come in.

But then, out of nowhere, a red mark appears that says, “Ad Disapproved.” Ouch.

Don’t worry, buddy. Your campaign isn’t over yet. It’s only a short break. You can fix disapproved Google Ads that have been turned down in just a few minutes once you know how. Let’s go through it step by step, making it easy and clear.

Table of Contents

What Does “Disapproved Google Ads” Really Mean?

Also Read: How to Start a PPC Campaign for Your Business

Think about this: You make the best ad with a catchy headline. Great deal.

But when Google looks at it, boom, they say no. Why? Because one part of it doesn’t follow their advertising policy.

If you see this, it means that Google’s automated or human review found that your ad violated a rule. Your claim might have been too strong. It’s possible that your landing page didn’t open. Maybe the words in your ad set off a restricted category.

That’s why the first thing you need to do to fix disapproved Google Ads that were not approved is to figure out why they weren’t.

Some common reasons are:

False promises or misleading information.
Mistakes in grammar or punctuation.
Links that don’t work or websites that load slowly.
Products or services that are limited or sensitive.

It becomes very easy to fix once you know what the problem is.

How to Fix Disapproved Google Ads That Were Not Approved

Digital marketer reviewing Google Ads disapproval issues on computer screen

Find out how to fix Google Ads that were not approved and ensure compliance with ad policies.

You don’t need an expert for this. Just be patient. And a little care.

If you want to learn Google Ad from basic to advanced level from scratch, Today join our Advanced Pay Per Click (PPC) Course

Let’s go.

Step 1: Sign in and figure out what the problem is.

Go to your Google Ads dashboard → Click on “Ads & Assets” and then “Ads.”

You can see the status column there.

If it says “Disapproved,” move your mouse over it.

Google will explain why. “Destination not working” or “Unacceptable content” are two examples.

Don’t ignore it. That one line is your hint.

Step 2: Read the Explanation of the Policy

Press “Learn more.” It will show you the exact Google Ads policy that your ad broke.

A lot of advertisers skip this part, but it’s worth it.

If you understand this, you won’t get disapproved again.

Now, write it down. Pay close attention.

Once you know what went wrong, you can confidently

Learn how to fix disapproved Google Ads in minutes with a simple step-by-step process. that were turned down.

Step 3: Change Things

Okay. Now make it better.

If the language in your ad text sounds too much, tone it down.
If your ad says one thing and your landing page says another, make sure they match.
If there is a technical error, check your SSL certificate or fix the URL.

💡 Tip: Google likes ads that are honest, clear, and sound like real people. Don’t sell too much. Don’t yell, “Best in the World!” Instead, show the facts.

Example:

❌ “Results are guaranteed in 24 hours!”

✅ “You will see results in a few days of using it.”

Not very clear. Normal. Building trust.

Step 4: Send the ad back in for review

Click Save or Resubmit when you’re done fixing everything.

It will be automatically checked by Google again.

It usually takes a few hours. Sometimes even less.

And when it’s approved, well done! You now know how to fix disapproved Google Ads that were turned down like a pro.

Common Reasons for Not Approving and How to Fix Each

Infographic showing common reasons for Google Ads disapproval and how to fix them

Explore the common reasons why Google Ads get disapproved and how to fix each one effectively.

You’re not the only one. Every day, thousands of advertisers have their ads turned down. Let’s look at the most common problems and how to fix them quickly.

A. Misrepresentation

Google doesn’t like it when people make things up or lie.

✅ Fix: Use real numbers. Real reviews. Stay away from “guaranteed” or “instant.”

B. Problems with the destination

Your page needs to load quickly, safely, and clearly.

✅ Fix: Get rid of redirects, make sure SSL (https://) is on, and fix broken links.

C. limited Content

Ads for guns, alcohol, or adult products are often blocked.

✅ Fix: Get rid of that kind of content or apply for a special Google certification.

D. Violations of trademarks

Using a brand name without permission, like Nike or Apple? Instantly disapproved.

✅ Fix: Get rid of the trademarked word or ask Google for permission.

Your ad will go live again as soon as you fix these things.

The Smart Checklist Before You Press “Publish”

Let’s make sure this doesn’t happen to your next ad.

✅ Clear and short ad copy

✅ Landing page that works and is safe

✅ No “too-good-to-be-true” claims or clickbait

✅ Grammar and capitalization are correct

✅ Consistency between ads and pages

You won’t have to fix Google Ads that have been disapproved as often if you follow this short list.

What should you do if you think Google made a mistake?

You might be completely sure that your ad follows all the rules. But no, they didn’t like it.

It’s annoying, isn’t it?

What you need to do is

Click on the “Disapproved” ad.
Choose the Appeal option.
Choose:

If you think it’s wrong, choose “Dispute decision.”
If you’ve fixed something, say “Made changes and want review.”

Submit.

Google’s team will check your ad again by hand in a few hours or a day.

If it’s a mistake, they’ll quickly change their minds about the disapproval.

How long does it take to fix Google Ads that were turned down?

Most of the time? Not for long.

30 minutes to 2 hours if the problem is small.

But if you break the rules, it could take one to two business days.

It takes about 72 hours for appeals to be heard.

Still, it’s always better to fix things early. Don’t let ads that have been turned down sit around.

Google Ads Experts’ Quick Tips for Avoiding Problems

This is a short story.

A small business owner kept getting turned down for “misrepresentation.” She realized that her landing page said “We’re the only provider in India” after she made three changes.

She changed it to “One of India’s trusted providers.”

Instantly approved.

Can you see the difference?

It’s not always what you say, but how you say it.

So, here are my own expert tips:
Tell the truth. Always.
Make sure the tone of your ad matches your brand’s website.
Don’t use superlatives.
Make your ads short, to the point, and real.

These easy rules can help you save a lot of time each week.

Things that can help you fix and stop disapprovals

There are smart tools that can find problems before Google does:

Policy Manager lets you see all ad violations in one place.
Ad Preview Tool: Make sure your ad looks right.
PageSpeed Insights: Make sure your pages load quickly and work well on mobile devices.
Grammarly or Hemingway: Use to improve the language in your ad.

Use them regularly. Next time, they’ll make sure that your fix disapproved Google Ads process that was turned down goes more smoothly.

Last Thoughts: Learn how to fix Google Ads that have been turned down

Just because you get a “Disapproved” label doesn’t mean you failed. It means “Fix me and try again.”

Once you know how, the process is easy.

Know why. Make the change. Don’t be afraid to resubmit.

That’s all. You’ve learned how to fix disapproved Google Ads that don’t work, and you can do it every time it happens.

Don’t forget that Google isn’t your enemy. It’s just rigorous.

If you are honest and follow the rules, your ads will always be live.

Don’t worry, the next time you see that red mark. Smile.

You know exactly how to fix it quickly.