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Best Free Keyword Research Tools In 2024

NIDMM ~ Modified: November 11th, 2023 ~ Uncategorized ~ 5 Minutes Reading

Do you know about the free keyword research tools?

Unlocking the potential of effective keyword research involves a structured three-step approach:

1. Identify keyword concepts aligned with popular search queries.

2. Assess the level of difficulty in ranking for these keywords.

3. Devise optimal strategies for achieving higher rankings.

This article will guide you through these essential tasks, utilizing a selection of 5 best free keyword research tools.

Read more- How to Do Keyword Research for Affiliate Sites in 2023

Top 5 Free Keyword Research Tools

Now, let’s explore the best free keyword research¬† tools.

1. Google Keyword Planner

2. Ahrefs Free SEO Tools

3. Moz Keyword Explorer

4. Semrush

Google Keyword Planner


Advantages of Google Keyword Planner:

1. Permanently free, irrespective of Google Ads usage.

2. Useful predictive tools for budget planning if Google Ads is employed.

3. Capable of extracting keyword recommendations exclusively from your website.

Drawbacks of Google Keyword Planner:

1. Limited utility for exploring organic keywords.

For PPC keyword exploration, Google Keyword Planner stands as one of the premier tools available. Its cost-free nature (even without Google Ads purchase) ensures a worry-free experience, devoid of restrictions or costly upgrades.

Google Keyword Planner comprises of two primary functionalities: the first for preliminary exploration and discovery of keywords, and the second for comprehensive examination of search volume and predictive analysis.

The “Keyword ideas” functionality resembles that of several tools mentioned here: you input a starting term, and it produces additional keyword suggestions, accompanied by information about monthly search volume, historical trends, competition, ad impression distribution, and bidding ranges. You can fine-tune your keyword selection by specifying brand or non-brand keywords, the originating website, and other parameters. For those employing Google Ads, the “Forecast” feature streamlines proactive planning for paid advertisements and budget allocation.

Keyword Planner can also provide insights for your organic strategy, indicating areas where organic ranking could potentially lead to savings on PPC expenditures.

Price of Google Keyword Planner: No cost.

Also read- Google Trends for Keyword Research: Full Guide

Ahrefs Free SEO Tools

Advantages of Ahrefs:

1. Comprehensive set of free tools catering to diverse SEO needs

2. Exceptionally user-friendly

3. Incorporates keyword exploration for alternative search platforms (YouTube, Amazon, Bing)

Drawbacks of Ahrefs:

1. Restricted availability of complimentary data

Although complete access to the Ahrefs suite requires a subscription, the company provides a remarkably comprehensive selection of free SEO tools ideal for basic keyword research. This free toolkit encompasses a Free Keyword Generator, Keyword Difficulty Checker, Keyword Rank Checker, and keyword analysis for various platforms including YouTube, Amazon, and Bing, among other valuable resources.

The keyword generator furnishes a maximum of 150 complimentary keyword concepts (comprising 100 phrase match keywords and 50 inquiry-based keywords). It also supplies information on the monthly search volume for each term and gauges the keyword difficulty based on the top 10 outcomes. Meanwhile, the keyword difficulty tool provides a difficulty score, an approximation of the requisite backlinks for ranking, and a thorough SERP analysis for the leading 10 search outcomes.

Moz Keyword Explorer

Advantages of Moz:

1. Offers a user-friendly data display compared to numerous other tools

2. Simplified “Priority” score aids in identifying valuable keywords to pursue

3. Comprehensive range of complimentary tools at your disposal

Disadvantages of Moz:

1. Contains less data compared to more comprehensive tools

2. Free plan restricts usage to 10 queries per tool each month

Moz’s SEO platform encompasses a variety of distinct tools tailored for keyword exploration.

Although Moz doesn’t encompass the extensive range of data points found in certain other all-encompassing SEO tools (such as historical SERP positions or the cumulative count of keywords a competing result holds), I view this as an advantage. This approach creates a more approachable user experience, especially for individuals who aren’t seasoned search marketing professionals, while still providing the essential metrics you desire.


Advantages of Semrush:

1. Abundant and detailed keyword data

2. Extensive selection of specialized tools for keyword research

3. Generous offerings within the free plan

Disadvantages of Semrush:

1. May be daunting for individuals less familiar with keyword research techniques

2. Highest pricing tier is the most expensive upgrade option

If you’re seeking a more advanced solution, Semrush offers an abundance of keyword data and facilitates effortless exploration of intricate aspects, such as SERP features (like featured snippets, reviews, site links, image packs, and more) and meticulous evaluation of existing outcomes.

Moreover, Semrush provides an extensive array of keyword research tools, spanning from conventional traffic and search volume statistics to content-oriented keyword investigation and competitive analysis of keyword gaps.

It’s this comprehensive selection that truly distinguishes Semrush, encompassing the customary Keyword Overview, the exploratory prowess of the Keyword Magic Tool, a Keyword Manager along with position tracking, analytical competitive Keyword Gap analysis, and the illuminating Organic Traffic Insights. When integrated with your Google Analytics or Search Console account, Organic Traffic Insights can unveil those notoriously elusive “not provided” keywords.

Answer The Public


Answer The Public is a valuable free keyword research tool, offering unique insights into user intent.

It presents keyword suggestions in visually engaging formats like word clouds and lists, aiding content ideation. Its intuitive interface facilitates effortless usage, particularly for those new to the field. However, it lacks advanced filtering and search volume data. Answer The Public excels at generating content ideas and understanding user questions, but for detailed analysis, complementing it with other tools might be necessary.

Final Words

In conclusion, effective keyword research follows a structured three-step approach: identifying relevant keyword concepts, evaluating ranking difficulty, and devising optimal strategies.

This guide has explored five top free keyword research tools, each with its own strengths and limitations. From Google Keyword Planner’s budget-conscious forecasting to Ahrefs’ comprehensive insights, Moz’s user-friendly presentation, Semrush’s advanced features, and Answer The Public’s unique user intent insights. These free keyword research tool offer valuable assistance. Finding the right tool depends on your specific needs and experience level, so consider combining their strengths for a well-rounded keyword research strategy.