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15 Best Affiliate Marketing Tools & How to Use Them

NIDMM ~ Modified: August 8th, 2023 ~ Affiliate Marketing ~ 9 Minutes Reading

When dealing with affiliate marketing, consider tools as your valuable allies. They possess the power to boost your traffic, enhance efficiency, and simplify your tasks, particularly when your business expands.

Let’s dive into the 15 best affiliate marketing tools.

Best Affiliate Marketing Tools

We are going to learn about the best affiliate marketing tools and how to use them. Let’s start one by one.

1. Ahrefs

Ahrefs, an SEO tool, possesses the ability to assist you with a wide range of SEO tasks you can imagine.

In the realm of affiliate marketing, I rely on Ahrefs for various purposes, making it challenging to select just one or two to showcase. However, the task that occupies a significant portion of my time is conducting a content gap analysis for keyword research.

Engaging in a content gap analysis proves to be the most efficient method for swiftly discovering lucrative affiliate keywords. By employing this approach, you gain insights into the exact keywords that yield the best results for your competitors.

To begin, input your website URL into Ahrefs’ Site Explorer. Next, navigate to the left-hand menu and select “Competing domains.” This action will unveil a list of your primary competitors determined by your present Google keyword rankings.

Having identified your competitors, proceed by right-clicking on the Content Gap tool and opening a new tab, positioned below the “Competing domains” button.

In the newly opened tab, copy and paste three or more URLs of your competing websites from the Competing Domains report into the designated field within the tool. Ensure that your own website is placed in the “But the following target doesn’t rank for” box. Finally, click on “Show keywords” to unveil the associated keywords.

Ahrefs will perform data analysis and present you with a comprehensive list of keywords that your competitors have achieved rankings for, while your website hasn’t. Take your time to examine these keywords and choose the ones that you believe would make excellent targets for your own website.

2. Yoast SEO / Rank Math

Allow me to begin by emphasizing that WordPress holds the distinction of being the most widely utilized content management system (CMS) globally, and it’s the one I highly recommend for affiliate marketers. In fact, I utilize it across all of my websites.

Given its significance, I will be suggesting numerous WordPress plugins, with a particular focus on SEO plugins such as Rank Math or SEOPress.

Previously, I relied on Yoast SEO, as it was the only SEO plugin available that fulfilled its purpose for quite some time. However, I now prefer the others due to their more appealing user interfaces. This preference is purely subjective.

Regardless of the plugin you choose, the purpose remains consistent: ensuring that your pages possess optimal on-page SEO elements before publishing them, as well as undertaking essential technical SEO tasks like configuring your robots.txt file and sitemap.

3. Link Whisper

Internal links play a vital role in SEO, yet they are frequently neglected. These links can be viewed as backlinks that you have complete control over, and as you may already know, backlinks are a significant ranking factor.

To simplify the management of internal links, there is a helpful WordPress plugin called Link Whisper. With just a click of a button, this plugin enables you to effortlessly add, remove, or modify your internal links. Additionally, it provides you with an overview of the number of links each page on your website receives, allowing you to identify important pages that may be lacking internal links.

Furthermore, you have the option to navigate to a specific post and explore recommendations for internal links to that post from other existing posts on your website. These suggestions even include anchor text suggestions. By selecting the checkboxes next to the desired links, you can effortlessly add them. Additionally, if you wish to modify the anchor text, simply click on “Edit Sentence” for a convenient and seamless editing experience.

4. Hunter

Hunter offers a valuable solution for discovering email addresses at a large scale, making it particularly beneficial for conducting email outreach campaigns aimed at promoting your content and building backlinks.

However, Hunter offers more than just finding and validating email addresses; it also provides tools for managing your outreach campaigns, and the best part is, it’s a free feature.

To get started, simply create an email list by importing a list of websites. Then, add this list to the campaign manager and connect your email account. Once set up, you can create email templates, automate follow-ups, and track campaign statistics, all within the Hunter platform.

5.  Google Docs / Google Workspace

While it may seem like an obvious inclusion, it would be remiss not to mention Google’s suite of tools, as I find myself relying on them more than almost any other tool on this list. In case you haven’t already embraced their potential, allow me to introduce them to you.

First and foremost, Google Docs serves as my primary tool for crafting every single blog post before I transfer it to WordPress for publication. Its user-friendly interface facilitates collaboration with writers for seamless editing and ensures efficient organization. This approach also helps me maintain control over access to my WordPress login by limiting the number of individuals involved.

Furthermore, I utilize Google Workspace to create and manage professional email addresses for my websites. By leveraging this feature, I present myself as a legitimate business entity during email outreach, fostering trust and credibility rather than appearing as an anonymous individual on the internet.

6. AffiliateWP

AffiliateWP is a powerful WordPress plugin designed to create and manage affiliate programs on your website. With AffiliateWP, you can easily set up and track affiliate registrations, manage commissions and payouts, and monitor the performance of your affiliate marketing campaigns.

It provides a user-friendly interface and integrates seamlessly with popular eCommerce platforms and membership plugins. The plugin offers comprehensive reporting and analytics, allowing you to gain valuable insights into your affiliate program’s effectiveness.

AffiliateWP also provides various customization options, such as commission structures, referral tracking, and affiliate management, making it a go-to tool for individuals and businesses looking to leverage the power of affiliate marketing.

7. ShareASale

ShareASale is a prominent affiliate network that connects advertisers and publishers. It offers a vast selection of affiliate programs across a wide range of niches, making it a valuable platform for both affiliate marketers and merchants.

As a publisher, you can browse and join relevant affiliate programs, access promotional materials, and generate affiliate links to promote on your website or other channels. ShareASale provides robust tracking and reporting tools, allowing you to monitor your affiliate performance, track conversions, and earn commissions. With its user-friendly interface and reliable payment system, ShareASale has become a trusted platform for affiliate marketing professionals seeking profitable partnerships.

8. Commission Junction

Commission Junction, also known as CJ Affiliate, is one of the largest and most established affiliate networks in the industry. It serves as a platform connecting advertisers and publishers, offering a wide array of affiliate programs across various niches.

As a publisher, you can explore and join relevant programs, access promotional materials, and generate affiliate links to promote on your website or other marketing channels. Commission Junction provides advanced tracking and reporting capabilities, allowing you to monitor your affiliate campaigns’ performance, track conversions, and earn commissions. The platform is known for its reliable payment system, strong advertiser partnerships, and comprehensive support, making it a popular choice for affiliate marketers worldwide.

9. Google Analytics

Google Analytics is a robust web analytics tool made available by Google. With Google Analytics, you can gain valuable insights into your website traffic, user behaviour, and marketing campaigns.

The tool provides detailed reports on metrics such as page views, sessions, bounce rate, conversion rate, and more. You can set up goals and track specific actions on your site, such as purchases or form submissions. By understanding your audience and their interactions, you can make data-driven decisions to optimize your website, improve user experience, and enhance your overall marketing strategy.

10. ThirstyAffiliates

ThirstyAffiliates is a popular WordPress plugin designed to simplify affiliate link management for website owners and bloggers. With ThirstyAffiliates, you can efficiently organize, cloak, and insert affiliate links into your content. The plugin allows you to create branded and memorable links that are more user-friendly and can increase click-through rates. It also offers advanced features such as automatic keyword linking, geolocation targeting, and link categorization for better organization.

ThirstyAffiliates provides detailed click tracking and performance reporting, allowing you to measure the effectiveness of your affiliate links. Overall, ThirstyAffiliates streamlines the process of managing affiliate links, optimizing your affiliate marketing efforts, and maximizing your earning potential.

11. SEMrush

SEMrush is a comprehensive online marketing tool that provides a wide range of features to optimize your digital marketing strategies. It offers powerful tools for keyword research, competitive analysis, rank tracking, backlink analysis, and site auditing. With SEMrush, you can identify profitable keywords, track your website’s search engine rankings, analyze your competitor’s strategies, and uncover opportunities for improvement.

The tool also offers features for social media management, content creation, and PPC campaign optimization. SEMrush provides detailed insights and reports, allowing you to make data-driven decisions and enhance your online visibility. It is a valuable tool for businesses and marketers looking to improve their SEO, content marketing, and advertising efforts.

12. Pretty Links

Pretty Links is a URL shortening and link management tool for WordPress. It allows you to create branded, memorable links for your affiliate promotions. Additionally, it provides click tracking and performance analytics to measure the effectiveness of your links.

13. Canva

Canva is a graphic design tool that enables you to create visually appealing images and banners for your affiliate promotions. It offers a wide range of templates, stock photos, and editing tools to help you create professional-looking graphics without any design skills.

14. Buffer

Buffer is a social media management tool that allows you to schedule and automate your affiliate promotions across various social platforms. It helps you maintain a consistent presence and reach a wider audience, maximizing your affiliate marketing reach.

15. OptinMonster

OptinMonster is a powerful lead-generation tool that helps you convert website visitors into subscribers or customers. By using targeted opt-in forms, pop-ups, and exit-intent technology, you can capture leads and promote relevant affiliate offers to your audience.


In conclusion, the world of affiliate marketing offers a plethora of powerful tools to enhance your success. From comprehensive tracking and analytics platforms to link management and content creation tools, harnessing the right resources is key. By utilizing these tools effectively, you can optimize your affiliate marketing strategies and maximize your earnings potential.