{"id":498,"date":"2023-08-14T15:33:04","date_gmt":"2023-08-14T15:33:04","guid":{"rendered":"https:\/\/nidmm.in\/blog\/?p=498"},"modified":"2023-08-14T04:48:55","modified_gmt":"2023-08-14T04:48:55","slug":"how-do-search-engines-work","status":"publish","type":"post","link":"https:\/\/nidmm.in\/blog\/how-do-search-engines-work\/","title":{"rendered":"How do Search Engines Work? Full Guide"},"content":{"rendered":"<p>Do you know how do search engines work?<\/p>\n<p style=\"text-align: justify;\">Search engines function by employing web crawlers that traverse billions of web pages. These crawlers, also referred to as bots or spiders, navigate through links, discovering novel pages. Subsequently, these pages get incorporated into an index from which search engines retrieve results.<\/p>\n<p style=\"text-align: justify;\">Grasping the mechanics of search engine operation is vital for effective SEO. Without this understanding, optimizing for outcomes becomes a challenging endeavor.<\/p>\n<p style=\"text-align: justify;\">In this blog, you will learn about how do search engines work i.e., the basics of search engines, search engines build their indexes, How rank pages and How search engines personalize results.<\/p>\n<p style=\"text-align: justify;\">Also read- <a href=\"https:\/\/nidmm.in\/blog\/what-is-seo-roadmap\/\">What is SEO Roadmap? How to build it<\/a><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_52 counter-hierarchy ez-toc-counter ez-toc-light-blue ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title \" >Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\" role=\"button\"><label for=\"item-69d5967e2af04\" ><span class=\"\"><span style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input aria-label=\"Toggle\" aria-label=\"item-69d5967e2af04\"  type=\"checkbox\" id=\"item-69d5967e2af04\"><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/nidmm.in\/blog\/how-do-search-engines-work\/#The_Basics_Of_Search_Engines\" title=\"The Basics Of Search Engines\">The Basics Of Search Engines<\/a><ul class='ez-toc-list-level-3'><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/nidmm.in\/blog\/how-do-search-engines-work\/#What_Are_Search_Engines\" title=\"What Are Search Engines?\">What Are Search Engines?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/nidmm.in\/blog\/how-do-search-engines-work\/#What_Is_The_Purpose_of_Search_Engines\" title=\"What Is The Purpose of Search Engines?\">What Is The Purpose of Search Engines?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/nidmm.in\/blog\/how-do-search-engines-work\/#What_is_the_Revenue_Generation_Process_of_Search_Engines\" title=\"What is the Revenue Generation Process of Search Engines?\">What is the Revenue Generation Process of Search Engines?<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/nidmm.in\/blog\/how-do-search-engines-work\/#How_Search_Engines_Build_Their_Indexes\" title=\"How Search Engines Build Their Indexes?\">How Search Engines Build Their Indexes?<\/a><ul class='ez-toc-list-level-3'><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/nidmm.in\/blog\/how-do-search-engines-work\/#URLs\" title=\"URLs\">URLs<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/nidmm.in\/blog\/how-do-search-engines-work\/#Crawling\" title=\"Crawling\">Crawling<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/nidmm.in\/blog\/how-do-search-engines-work\/#Processing_and_Rendering\" title=\"Processing and Rendering\">Processing and Rendering<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/nidmm.in\/blog\/how-do-search-engines-work\/#Indexing\" title=\"Indexing\">Indexing<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/nidmm.in\/blog\/how-do-search-engines-work\/#How_Search_Engines_Rank_Pages\" title=\"How Search Engines Rank Pages?\">How Search Engines Rank Pages?<\/a><ul class='ez-toc-list-level-3'><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/nidmm.in\/blog\/how-do-search-engines-work\/#What_are_Search_Algorithms\" title=\"What are Search Algorithms?\">What are Search Algorithms?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/nidmm.in\/blog\/how-do-search-engines-work\/#Important_Google_Ranking_Factors\" title=\"Important Google Ranking Factors\">Important Google Ranking Factors<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/nidmm.in\/blog\/how-do-search-engines-work\/#Backlinks\" title=\"Backlinks\">Backlinks<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/nidmm.in\/blog\/how-do-search-engines-work\/#Relevance\" title=\"Relevance\">Relevance<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/nidmm.in\/blog\/how-do-search-engines-work\/#Freshness\" title=\"Freshness\">Freshness<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/nidmm.in\/blog\/how-do-search-engines-work\/#Page_Speed\" title=\"Page Speed\">Page Speed<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/nidmm.in\/blog\/how-do-search-engines-work\/#How_Search_Engines_Personalize_Results\" title=\"How Search Engines Personalize Results?\">How Search Engines Personalize Results?<\/a><ul class='ez-toc-list-level-3'><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/nidmm.in\/blog\/how-do-search-engines-work\/#Location\" title=\"Location\">Location<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-19\" href=\"https:\/\/nidmm.in\/blog\/how-do-search-engines-work\/#Language\" title=\"Language\">Language<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-20\" href=\"https:\/\/nidmm.in\/blog\/how-do-search-engines-work\/#Search_History\" title=\"Search History\">Search History<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-21\" href=\"https:\/\/nidmm.in\/blog\/how-do-search-engines-work\/#Final_Words\" title=\"Final Words\">Final Words<\/a><\/li><\/ul><\/nav><\/div>\n<h2 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"The_Basics_Of_Search_Engines\"><\/span>The Basics Of Search Engines<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"text-align: justify;\">We will commence our exploration of the fundamental aspects of search engines, encompassing their nature and more. Learn more about SEO in the best <a href=\"https:\/\/nidmm.in\/seo-training-course.php\">SEO training course<\/a>.<\/p>\n<h3 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"What_Are_Search_Engines\"><\/span>What Are Search Engines?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify;\">Search engines encompass searchable web content databases, comprising primarily:<\/p>\n<p style=\"text-align: justify;\">1. Search Index:\u00a0A digital repository of webpage details.<\/p>\n<p style=\"text-align: justify;\">2. Search Algorithm(s):\u00a0Computer program(s) designed to correlate results sourced from the search index.<\/p>\n<h3 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"What_Is_The_Purpose_of_Search_Engines\"><\/span>What Is The Purpose of Search Engines?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify;\">The objective of every search engine is to furnish users with optimal and highly pertinent outcomes, contributing to their acquisition of market dominance.<\/p>\n<h3 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"What_is_the_Revenue_Generation_Process_of_Search_Engines\"><\/span>What is the Revenue Generation Process of Search Engines?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify;\">Search engines display two categories of search outcomes:<\/p>\n<p style=\"text-align: justify;\">1. Organic outcomes stemming from the search index, where no payment influences placement.<\/p>\n<p style=\"text-align: justify;\">2. Paid outcomes provided by advertisers who compensate for visibility.<\/p>\n<p style=\"text-align: justify;\">Whenever a user selects a paid search outcome, the advertiser remunerates the search engine. This model, termed pay-per-click (PPC) advertising, underscores the significance of market share. A larger user base translates to increased ad interactions and heightened revenue.<\/p>\n<p style=\"text-align: justify;\">\n<p style=\"text-align: justify;\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/lh6.googleusercontent.com\/2caEP7oESZqZzLkkgsWKbvolynCRtv18ZRqjrqgJNC2HIUX3Zq4HzvkBHlv3Y-wQNj0hrysJKGI15zVFh4hIAKlwKTn-szgiifYa0E7ItJhcnQci9_xG3Y4CrCjfc6DPI9x00bTzaUtRUBxrOPAIs9Y\" width=\"456\" height=\"426\" \/><\/p>\n<p style=\"text-align: justify;\">\n<h2 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"How_Search_Engines_Build_Their_Indexes\"><\/span>How Search Engines Build Their Indexes?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"text-align: justify;\">Every search engine follows a distinct procedure to construct a search index. Presented below is a simplified rendition of the method employed by Google. Let&#8217;s learn more about how do search engines work.<\/p>\n<p style=\"text-align: justify;\">\n<p style=\"text-align: justify;\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/lh4.googleusercontent.com\/Y8d5g1TM-4HVlV-MMlgDE5SOVq6bC-bxUa80K1svKP_524GdZZUfCQMViuXsY0SFN1B0BB9MM6l9H51NNsmaPj5cODNt2cQYirmHIHQmfSdpdv73he2-37n9w5_scpF485XUqBLPo6NAabZloU16AkM\" width=\"602\" height=\"256\" \/><\/p>\n<p style=\"text-align: justify;\">Let\u2019s learn about these steps individually.<\/p>\n<h3 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"URLs\"><\/span>URLs<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify;\">The process initiates with a predetermined inventory of URLs. Google acquires these through various means, with the three primary methods being:<\/p>\n<p style=\"text-align: justify;\">1. Backlinks: Google maintains an extensive index of numerous webpages.[2] When a new page is linked from an existing page, Google can trace its existence.<\/p>\n<p style=\"text-align: justify;\">2. Sitemaps: Sitemaps provide Google with insights into the essential pages and files on a website.[3]<\/p>\n<p style=\"text-align: justify;\">3. URL Submissions: Site owners can request Google to crawl specific URLs via the Google Search Console.<\/p>\n<p style=\"text-align: justify;\">This approach enables Google to establish its search index.<\/p>\n<h3 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"Crawling\"><\/span>Crawling<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify;\">Crawling entails the visitation and retrieval of established URLs by a computer bot referred to as a spider. We can also say that Google&#8217;s designated crawler is known as Googlebot.<\/p>\n<h3 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"Processing_and_Rendering\"><\/span>Processing and Rendering<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify;\">During the processing phase, Google undertakes the task of comprehending and extracting essential data from the pages that have been crawled. To accomplish this, it engages in rendering the page, a step where it executes the page&#8217;s code to grasp its visual appearance for users.<\/p>\n<p style=\"text-align: justify;\">While the complete intricacies of this process remain exclusive to Google, the specifics are not crucial. What truly matters is the extraction of links and the preservation of content for the purpose of indexing.<\/p>\n<h3 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"Indexing\"><\/span>Indexing<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify;\">Indexing involves the incorporation of processed data derived from the crawled pages into the search index.<\/p>\n<p style=\"text-align: justify;\">The search index constitutes the database that is queried when utilizing a search engine. This underscores the significance of being indexed within prominent search engines such as Google and Bing, as your presence in the index is imperative for users to locate your content.<\/p>\n<h2 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"How_Search_Engines_Rank_Pages\"><\/span>How Search Engines Rank Pages?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"text-align: justify;\">Uncovering, crawling, and indexing content constitute just the initial segment of the puzzle. Search engines must also possess a mechanism to prioritize and arrange relevant outcomes when a user conducts a search. This responsibility falls under the purview of search algorithms.<\/p>\n<h3 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"What_are_Search_Algorithms\"><\/span>What are Search Algorithms?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify;\">Search algorithms are intricate formulas designed to identify and prioritize pertinent outcomes from the index. Google employs a multitude of criteria within its algorithms to achieve this objective.<\/p>\n<p style=\"text-align: justify;\">Also read- <a href=\"https:\/\/nidmm.in\/blog\/link-building-strategies-in-seo\/\">Link Building Strategies in SEO \u2013 Full Explanation<\/a><\/p>\n<h3 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"Important_Google_Ranking_Factors\"><\/span>Important Google Ranking Factors<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify;\">A complete list of Google&#8217;s ranking factors remains undisclosed due to Google&#8217;s discretion. However, certain pivotal factors have been identified. Let&#8217;s learn about some of the important google ranking factors.<\/p>\n<h3 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"Backlinks\"><\/span>Backlinks<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify;\">Backlinks refer to the links present on one website that lead to another. They hold significant weight as one of Google&#8217;s most influential ranking criteria. This is likely the reason behind the notable connection observed between linking domains and organic traffic in our analysis encompassing over a billion pages.<\/p>\n<p style=\"text-align: justify;\">However, it&#8217;s not solely a matter of quantity. Quality also plays a pivotal role. Pages featuring a handful of high-quality backlinks frequently surpass those with numerous low-quality backlinks in terms of ranking.<\/p>\n<h3 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"Relevance\"><\/span>Relevance<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify;\">Relevance denotes the usefulness of a particular outcome for the searcher. Google employs various methods to ascertain this. At its fundamental core, it assesses pages that encompass the same keywords as the search query. Additionally, it examines interaction data to gauge whether other users found the result beneficial.<\/p>\n<h3 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"Freshness\"><\/span>Freshness<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify;\">Freshness represents a ranking factor influenced by the nature of the query. Its impact is more pronounced in searches that specifically necessitate up-to-date outcomes.<\/p>\n<h3 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"Page_Speed\"><\/span>Page Speed<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify;\">Page speed holds significance as a ranking factor for both desktop and mobile platforms. However, its influence is more inclined towards being a negative ranking factor rather than a positive one. This is due to its adverse impact on slower-loading pages rather than its positive impact on exceptionally swift pages.<\/p>\n<h2 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"How_Search_Engines_Personalize_Results\"><\/span>How Search Engines Personalize Results?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"text-align: justify;\">Google customizes search outcomes for every individual user by incorporating details such as their geographical location, preferred language, and search history. Let&#8217;s delve deeper into these aspects.<\/p>\n<h3 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"Location\"><\/span>Location<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify;\">Google employs your geographical location to individualize search outcomes, especially for queries with a local focus. This is why results for searches like &#8220;Italian restaurant&#8221; predominantly originate from or pertain to nearby dining establishments. Google acknowledges the improbability of you embarking on a long-haul journey for a simple lunch.<\/p>\n<h3 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"Language\"><\/span>Language<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify;\">Google recognizes the futility of presenting English results to Spanish-speaking users. This is why it prioritizes localized renditions of content, provided they exist, for individuals who communicate in various languages.<\/p>\n<h3 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"Search_History\"><\/span>Search History<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify;\">Google retains the activities you engage in and the locations you visit to enhance your search encounters with a personalized touch. Although you have the option to decline this, it&#8217;s likely that a majority of individuals choose not to do so.<\/p>\n<p style=\"text-align: justify;\">Also read-<a href=\"https:\/\/nidmm.in\/blog\/how-to-index-websites-on-google\/\"> How To Index Websites On Google<\/a><\/p>\n<h2 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"Final_Words\"><\/span>Final Words<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"text-align: justify;\">In summary, a search engine comprises an index and algorithms. We understood about how do search engines work. The index is constructed through crawling and link-following, while search algorithms prioritize top-quality, pertinent outcomes. Result quality is crucial for market presence. Google&#8217;s ranking factors, including backlinks, relevance, and freshness, remain partly undisclosed. Personalized results are influenced by location, language, and search history.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Do you know how do search engines work? Search engines function by employing web crawlers that traverse billions of web pages. These crawlers, also referred to as bots or spiders, <\/p>\n","protected":false},"author":1,"featured_media":501,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"class_list":["post-498","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo"],"_links":{"self":[{"href":"https:\/\/nidmm.in\/blog\/wp-json\/wp\/v2\/posts\/498"}],"collection":[{"href":"https:\/\/nidmm.in\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/nidmm.in\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/nidmm.in\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/nidmm.in\/blog\/wp-json\/wp\/v2\/comments?post=498"}],"version-history":[{"count":3,"href":"https:\/\/nidmm.in\/blog\/wp-json\/wp\/v2\/posts\/498\/revisions"}],"predecessor-version":[{"id":502,"href":"https:\/\/nidmm.in\/blog\/wp-json\/wp\/v2\/posts\/498\/revisions\/502"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/nidmm.in\/blog\/wp-json\/wp\/v2\/media\/501"}],"wp:attachment":[{"href":"https:\/\/nidmm.in\/blog\/wp-json\/wp\/v2\/media?parent=498"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/nidmm.in\/blog\/wp-json\/wp\/v2\/categories?post=498"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}