{"id":1549,"date":"2026-07-16T09:34:47","date_gmt":"2026-07-16T09:34:47","guid":{"rendered":"https:\/\/nidmm.in\/blog\/?p=1549"},"modified":"2026-07-16T09:41:30","modified_gmt":"2026-07-16T09:41:30","slug":"google-search-console-update-social-media-platforms","status":"publish","type":"post","link":"https:\/\/nidmm.in\/blog\/google-search-console-update-social-media-platforms\/","title":{"rendered":"Google Search Console Update: Add and Track Social Media Platforms"},"content":{"rendered":"<p><strong>Quick Answer<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">The most recent Google Search Console Update comes up with Platform Properties, which enables certain users to link and monitor the supported social media platforms, including Instagram, YouTube, X, and TikTok. This will help people to know the performance of their public social media content within Google Search. If you are thinking about building knowledge in modern SEO and search analytics, then learning about these updates will be a crucial step for your<\/span> <a href=\"https:\/\/nidmm.in\/digital-marketing-certification-course.php\" target=\"_blank\" rel=\"noopener\"><b>Digital Marketing Course in Delhi<\/b><\/a><span style=\"font-weight: 400;\">. Google is gradually introducing this update to its users. Consequently, some Search Console users will get access to this update, while some other users still have to wait for it to be introduced to their accounts.<\/span><\/p>\n<div id=\"attachment_1553\" style=\"width: 1034px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-1553\" class=\"size-large wp-image-1553\" src=\"https:\/\/nidmm.in\/blog\/wp-content\/uploads\/2026\/07\/NIDMM-BLOG-14-1024x576.jpg\" alt=\"Google Search Console showing Platform Properties for Instagram, YouTube, X, and TikTok\" width=\"1024\" height=\"576\" \/><p id=\"caption-attachment-1553\" class=\"wp-caption-text\">Google Search Console Platform Properties help eligible users monitor supported social media platforms in Google Search.<\/p><\/div>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_52 counter-hierarchy ez-toc-counter ez-toc-light-blue ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title \" >Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\" role=\"button\"><label for=\"item-6a5eb2787f19c\" ><span class=\"\"><span style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input aria-label=\"Toggle\" aria-label=\"item-6a5eb2787f19c\"  type=\"checkbox\" id=\"item-6a5eb2787f19c\"><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/nidmm.in\/blog\/google-search-console-update-social-media-platforms\/#What_Is_the_New_Google_Search_Console_Update\" title=\"What Is the New Google Search Console Update?\">What Is the New Google Search Console Update?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/nidmm.in\/blog\/google-search-console-update-social-media-platforms\/#Which_Social_Media_Platforms_Are_Supported\" title=\"Which Social Media Platforms Are Supported?\">Which Social Media Platforms Are Supported?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/nidmm.in\/blog\/google-search-console-update-social-media-platforms\/#Why_Does_This_Update_Matter\" title=\"Why Does This Update Matter?\">Why Does This Update Matter?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/nidmm.in\/blog\/google-search-console-update-social-media-platforms\/#How_to_Add_and_Track_Social_Media_Platforms\" title=\"How to Add and Track Social Media Platforms\">How to Add and Track Social Media Platforms<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/nidmm.in\/blog\/google-search-console-update-social-media-platforms\/#How_Can_You_Check_Whether_the_Feature_Is_Available\" title=\"How Can You Check Whether the Feature Is Available?\">How Can You Check Whether the Feature Is Available?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/nidmm.in\/blog\/google-search-console-update-social-media-platforms\/#Important_Note_About_the_Rollout\" title=\"Important Note About the Rollout\">Important Note About the Rollout<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/nidmm.in\/blog\/google-search-console-update-social-media-platforms\/#Best_Practices_for_Using_Platform_Properties\" title=\"Best Practices for Using Platform Properties\">Best Practices for Using Platform Properties<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/nidmm.in\/blog\/google-search-console-update-social-media-platforms\/#Frequently_Asked_Questions\" title=\"Frequently Asked Questions\">Frequently Asked Questions<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/nidmm.in\/blog\/google-search-console-update-social-media-platforms\/#What_Are_Platform_Properties_on_Google_Search_Console\" title=\"What Are Platform Properties on Google Search Console?\">What Are Platform Properties on Google Search Console?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/nidmm.in\/blog\/google-search-console-update-social-media-platforms\/#Conclusion\" title=\"Conclusion\">Conclusion<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"What_Is_the_New_Google_Search_Console_Update\"><\/span><b>What Is the New Google Search Console Update?<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Platform Properties is one of the recently launched types of properties offered by<\/span><a href=\"https:\/\/search.google.com\/search-console\/about\" target=\"_blank\" rel=\"noopener nofollow\"> <b>Google Search Console<\/b><\/a><span style=\"font-weight: 400;\">, specifically for social media platforms that support it. While a typical property is based on a website, the newly launched type concentrates on how well eligible social content performs on Google Search. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Unlike before, when only webpage performance could be tracked, with the help of Platform Properties, marketers can now access information on how their social media content performs via Google Search.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Despite being a relatively new product, its launch demonstrates that Google increasingly pays attention to various types of online content, such as video and social.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Which_Social_Media_Platforms_Are_Supported\"><\/span><b>Which Social Media Platforms Are Supported?<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Currently, Google supports the following platforms:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Instagram<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">YouTube<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">X (formerly Twitter)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">TikTok<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">With Google improving its Search Console continuously, more platforms may become supported in the future. Nevertheless, users should depend on Google\u2019s announcement to get the most up-to-date details and not simply assume that all the platforms are currently supported.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Why_Does_This_Update_Matter\"><\/span><b>Why Does This Update Matter?<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">The user of today doesn&#8217;t start their journey on the website itself. There are many people who look for brand names, products, tutorials, and reviews through videos and social media content found right in the Google Search engine.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This is exactly why this update matters.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Using the Platform Properties feature, the appropriate users can see how their social media content helps to boost their visibility in search. Rather than treating <\/span><a href=\"https:\/\/nidmm.in\/seo-training-course.php\" target=\"_blank\" rel=\"noopener\"><b>SEO<\/b><\/a><span style=\"font-weight: 400;\"> and <\/span><a href=\"https:\/\/nidmm.in\/social-media-marketing-course.php\" target=\"_blank\" rel=\"noopener\"><b>social media<\/b><\/a><span style=\"font-weight: 400;\"> as separate marketing efforts, businesses can use insights from both to build a more effective online strategy. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">The digital marketer can now do the following things:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Keep track of the social search performance.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">See what content brings traffic through search.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">See how audiences behave.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">See how they can improve their digital marketing strategies.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Take data-based decisions regarding content.<\/span><\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"How_to_Add_and_Track_Social_Media_Platforms\"><\/span><b>How to Add and Track Social Media Platforms<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Providing that you have already activated the feature for your Google account, the process of creating a Platform Property becomes very easy.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here is how to do it:<\/span><\/p>\n<ol>\n<li><span style=\"font-weight: 400;\"> Open the Google Search Console.<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> Click on the <\/span><b>Property Selector<\/b><span style=\"font-weight: 400;\"> found at the upper left-hand side.<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> Then click on \u201c<\/span><b>Add Property<\/b><span style=\"font-weight: 400;\">.\u201d<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> Pick a social media platform from the list of options offered by Google.<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> Complete the verification process if needed.<\/span><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">Just wait until Google starts collecting information about your site\u2019s performance.<\/span><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"How_Can_You_Check_Whether_the_Feature_Is_Available\"><\/span><b>How Can You Check Whether the Feature Is Available?<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">The simplest method is to visit your Google Search Console account and choose the option Add Property.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If Platform Properties are already available on your account, then you will find some social media platforms along with the usual property types.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But if you find Domain and URL Prefix alone in your account, do not panic since Google has started rolling out the feature in phases, and many users might still not have access to it.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Google has introduced this feature through a phased rollout, so it may become available to different users at different times. Also, you can visit the documentation page of <\/span><a href=\"https:\/\/support.google.com\/webmasters\/answer\/17148418\" rel=\"nofollow noopener\" target=\"_blank\"><b>Google Search Console Help<\/b><\/a><span style=\"font-weight: 400;\"> for more details.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Important_Note_About_the_Rollout\"><\/span><b>Important Note About the Rollout<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">An essential point to consider is that the Platform Properties feature is not yet available for all Google Search Console accounts. This is because Google is implementing this feature on a gradual basis, which means different users may face variations.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In case the user cannot find an option to include Instagram, YouTube, X, or TikTok as a property, this doesn&#8217;t mean there is an issue with their account. Instead, the user&#8217;s account of the user might be in the process of getting access to this feature.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">As part of keeping oneself updated about new changes, it will always be wise to consider<\/span> <a href=\"https:\/\/developers.google.com\/search\/blog\/2026\/07\/search-console-social-video-platforms\" rel=\"nofollow noopener\" target=\"_blank\"><b>Google&#8217;s official announcement<\/b><\/a><span style=\"font-weight: 400;\">.<\/span><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Best_Practices_for_Using_Platform_Properties\"><\/span><b>Best Practices for Using Platform Properties<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Now that you have accessed the Platform Properties in your Google account, here are some tips to keep in mind:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Post original and quality content on your site.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Make sure that your social media profiles are up to date and filled out.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Consistent branding is important on your website as well as on your social media accounts.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Optimize your website and social media profiles concurrently.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Check the Search Console Reports for more insights.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">It should be noted that this feature is an add-on to your existing SEO efforts. It is not meant to substitute for website optimization efforts.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Frequently_Asked_Questions\"><\/span><b>Frequently Asked Questions<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h2><span class=\"ez-toc-section\" id=\"What_Are_Platform_Properties_on_Google_Search_Console\"><\/span><b style=\"font-size: 16px;\">What Are Platform Properties on Google Search Console?<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Platform Properties is a new type of property offered by Google Search Console that lets eligible users check the performance of supported social media platforms in Google Search.<\/span><\/p>\n<p><b>Which social media platforms are eligible now?<\/b><\/p>\n<p><span style=\"font-weight: 400;\">At present, Instagram, YouTube, X, and TikTok are supported social media platforms. However, Google may introduce additional social media platforms in the future.<\/span><\/p>\n<p><b>Does everybody have access to this feature?<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Not everyone can use this feature at once because Google is gradually rolling it out, and some people can see it in their Search Console accounts, whereas other users cannot yet see it there.<\/span><\/p>\n<p><b>Are Platform Properties supposed to replace website properties?<\/b><\/p>\n<p><span style=\"font-weight: 400;\">No, Platform Properties do not replace existing domain and URL Prefix properties, but these are additional properties for selected social media platforms.<\/span><\/p>\n<p><b>Why should digital marketers care about this update?<\/b><\/p>\n<p><span style=\"font-weight: 400;\">This update offers useful data that will allow digital marketers to make good SEO and content marketing decisions.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span><b>Conclusion<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">For those who are willing to pursue their careers in the field of digital marketing, staying informed about the recent changes in Google Search Console is very important. Knowledge about recent innovations such as Platform Properties is included as part of the practical skills in a <\/span><a href=\"https:\/\/nidmm.in\/digital-marketing-certification-course.php\" target=\"_blank\" rel=\"noopener\"><b>Digital Marketing Course in Delhi<\/b><\/a><span style=\"font-weight: 400;\">, which will help you be up-to-date with the latest trends in searches.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To build practical digital marketing skills and stay updated with the latest Google tools, explore the industry-focused training programs offered by <\/span><a href=\"https:\/\/nidmm.in\/\" target=\"_blank\" rel=\"noopener\"><b>NIDMM<\/b><\/a><span style=\"font-weight: 400;\"> and take the next step toward your digital marketing career.<\/span><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Quick Answer The most recent Google Search Console Update comes up with Platform Properties, which enables certain users to link and monitor the supported social media platforms, including Instagram, YouTube, <\/p>\n","protected":false},"author":1,"featured_media":1553,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2,8],"class_list":["post-1549","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo","category-social-media"],"_links":{"self":[{"href":"https:\/\/nidmm.in\/blog\/wp-json\/wp\/v2\/posts\/1549"}],"collection":[{"href":"https:\/\/nidmm.in\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/nidmm.in\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/nidmm.in\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/nidmm.in\/blog\/wp-json\/wp\/v2\/comments?post=1549"}],"version-history":[{"count":6,"href":"https:\/\/nidmm.in\/blog\/wp-json\/wp\/v2\/posts\/1549\/revisions"}],"predecessor-version":[{"id":1556,"href":"https:\/\/nidmm.in\/blog\/wp-json\/wp\/v2\/posts\/1549\/revisions\/1556"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/nidmm.in\/blog\/wp-json\/wp\/v2\/media\/1553"}],"wp:attachment":[{"href":"https:\/\/nidmm.in\/blog\/wp-json\/wp\/v2\/media?parent=1549"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/nidmm.in\/blog\/wp-json\/wp\/v2\/categories?post=1549"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}