{"id":1343,"date":"2025-10-22T07:16:33","date_gmt":"2025-10-22T07:16:33","guid":{"rendered":"https:\/\/nidmm.in\/blog\/?p=1343"},"modified":"2025-10-22T07:23:26","modified_gmt":"2025-10-22T07:23:26","slug":"facebook-advertising-101-what-know-before-you-start","status":"publish","type":"post","link":"https:\/\/nidmm.in\/blog\/facebook-advertising-101-what-know-before-you-start\/","title":{"rendered":"Facebook Advertising 101: Everything You Need to Know Before You Start"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">It seems easy to run ads on Facebook, but it&#8217;s not. You click &#8220;Boost Post,&#8221; pay some money, and hope for the best. But what happened? Sometimes, not what I wanted. Don&#8217;t worry; we&#8217;ve all been there.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">That&#8217;s where <\/span><a href=\"https:\/\/nidmm.in\/blog\/run-paid-ads-on-facebook\/\"><b>Facebook Advertising 101 <\/b><\/a><span style=\"font-weight: 400;\">comes in. Think of it as your helpful, no-nonsense guide to how Facebook Ads work. No fancy words for marketing. This is useful, easy-to-follow advice for freelancers, small business owners, or anyone wanting to grow their business online without spending money.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Let&#8217;s get started.<\/span><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_52 counter-hierarchy ez-toc-counter ez-toc-light-blue ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title \" >Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\" role=\"button\"><label for=\"item-69d69b3f6bde5\" ><span class=\"\"><span style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input aria-label=\"Toggle\" aria-label=\"item-69d69b3f6bde5\"  type=\"checkbox\" id=\"item-69d69b3f6bde5\"><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/nidmm.in\/blog\/facebook-advertising-101-what-know-before-you-start\/#What_Facebook_Advertising_Is_and_Why_It_Matters\" title=\"What Facebook Advertising Is and Why It Matters\">What Facebook Advertising Is and Why It Matters<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/nidmm.in\/blog\/facebook-advertising-101-what-know-before-you-start\/#How_Facebook_Ads_Really_Work\" title=\"How Facebook Ads Really Work\">How Facebook Ads Really Work<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/nidmm.in\/blog\/facebook-advertising-101-what-know-before-you-start\/#Picking_the_Right_Campaign_Goal\" title=\"Picking the Right Campaign Goal\">Picking the Right Campaign Goal<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/nidmm.in\/blog\/facebook-advertising-101-what-know-before-you-start\/#Targeting_The_Hidden_Weapon_of_Facebook_Ads_101\" title=\"Targeting The Hidden Weapon of Facebook Ads 101\">Targeting The Hidden Weapon of Facebook Ads 101<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/nidmm.in\/blog\/facebook-advertising-101-what-know-before-you-start\/#Making_Facebook_Ads_That_Grab_Attention_and_Get_Results\" title=\"Making Facebook Ads That Grab Attention and Get Results\">Making Facebook Ads That Grab Attention and Get Results<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/nidmm.in\/blog\/facebook-advertising-101-what-know-before-you-start\/#Making_a_Realistic_Budget_and_Bidding_Plan\" title=\"Making a Realistic Budget and Bidding Plan\">Making a Realistic Budget and Bidding Plan<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/nidmm.in\/blog\/facebook-advertising-101-what-know-before-you-start\/#Keeping_An_Eye_on_And_Measuring_How_Well_Ads_Are_Doing\" title=\"Keeping An Eye on And Measuring How Well Ads Are Doing\">Keeping An Eye on And Measuring How Well Ads Are Doing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/nidmm.in\/blog\/facebook-advertising-101-what-know-before-you-start\/#Facebook_Advertising_101_Common_Mistakes_Beginners_Make\" title=\"Facebook Advertising 101: Common Mistakes Beginners Make\">Facebook Advertising 101: Common Mistakes Beginners Make<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/nidmm.in\/blog\/facebook-advertising-101-what-know-before-you-start\/#How_to_Get_the_Most_from_Your_Facebook_Ads\" title=\"How to Get the Most from Your Facebook Ads\">How to Get the Most from Your Facebook Ads<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/nidmm.in\/blog\/facebook-advertising-101-what-know-before-you-start\/#In_Conclusion\" title=\"In Conclusion\">In Conclusion<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"What_Facebook_Advertising_Is_and_Why_It_Matters\"><\/span><b>What Facebook Advertising Is and Why It Matters<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Let&#8217;s get started with something easy. <\/span><a href=\"https:\/\/nidmm.in\/blog\/run-paid-ads-on-facebook\/\"><b>Facebook Advertising 101<\/b><\/a><span style=\"font-weight: 400;\"> is all about using Facebook to show paid ads to the right people, who are likely to click, call, or buy. You pay when someone does something. That&#8217;s how direct it is.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">So, why does it matter? Because organic reach (free visibility) on Facebook has dropped like a rock. You need to boost your posts so that more people can see them. Facebook Ads resolve that problem by sending your message to the people you want to reach.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Think about this. You run a caf\u00e9 in Delhi. You start a &#8220;Buy One Get One Free&#8221; deal on coffee. You can use Facebook Ads to show that the offer is only for people who live near your caf\u00e9, not for people all over India. That&#8217;s what precision marketing is. And that&#8217;s what <\/span><b>Facebook Advertising 101 can do for you.<\/b><\/p>\n<h2><span class=\"ez-toc-section\" id=\"How_Facebook_Ads_Really_Work\"><\/span><b>How Facebook Ads Really Work<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">This is the fun part. <a href=\"https:\/\/www.facebook.com\/business\/tools\/meta-business-suite?locale=en_GB\" target=\"_blank\" rel=\"nofollow noopener\">Facebook ads<\/a> aren&#8217;t just random banners on people&#8217;s screens. They follow a pattern.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">There are three levels:<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Campaign:<\/b><span style=\"font-weight: 400;\"> where you set your goal, like sales, traffic, or engagement.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Ad Set:<\/b><span style=\"font-weight: 400;\"> This is where you set your audience, budget, and schedule.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Ad:<\/b><span style=\"font-weight: 400;\"> where your creative work (pictures, videos, text) comes to life.<\/span><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">Then, Facebook holds an auction, which is like a digital bidding war to choose which ad to show. You don&#8217;t always need the highest bid; <\/span><i><span style=\"font-weight: 400;\">you need the best one that fits your needs.<\/span><\/i><\/p>\n<p><span style=\"font-weight: 400;\">In <\/span><b><a href=\"https:\/\/nidmm.in\/blog\/run-paid-ads-on-facebook\/\">Facebook Advertising 101<\/a>, <\/b><span style=\"font-weight: 400;\">relevance is key to Facebook ads. The more specific your targeting and content are, the less your ads will cost.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Picking_the_Right_Campaign_Goal\"><\/span><b>Picking the Right Campaign Goal<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">The first thing an ad does is ask, <\/span><i><span style=\"font-weight: 400;\">&#8220;What do I want people to do?&#8221;<\/span><\/i><\/p>\n<p><span style=\"font-weight: 400;\">Facebook gives you goals based on what you want to do:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Awareness<\/b><span style=\"font-weight: 400;\"> (to be seen)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Consideration<\/b><span style=\"font-weight: 400;\"> (for traffic or engagement) and<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Conversion <\/b><span style=\"font-weight: 400;\">(for sales or sign-ups)<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">If you&#8217;re new, don&#8217;t choose &#8220;Sales.&#8221; That&#8217;s the trick. Begin with either traffic or awareness. First, gain trust. You can&#8217;t sell to people who don&#8217;t know who you are.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A quick story: a boutique in Jaipur started a conversion campaign immediately. No results. Then they switched to an awareness campaign, got more followers, and tried to convert people again. Boom! They got 20 new orders in a week.<\/span><\/p>\n<p><a href=\"https:\/\/nidmm.in\/blog\/run-paid-ads-on-facebook\/\"><b>Facebook Advertising 101<\/b><\/a><span style=\"font-weight: 400;\"> teaches you to plan before you spend.<\/span><\/p>\n<blockquote><p><em><b>If you learn want to learn social media ads from basic to advanced level from scratch, Today join our<\/b><a href=\"https:\/\/nidmm.in\/social-media-marketing-course.php\"> <b>social media marketing course<\/b><\/a><\/em><\/p><\/blockquote>\n<h2><span class=\"ez-toc-section\" id=\"Targeting_The_Hidden_Weapon_of_Facebook_Ads_101\"><\/span><b>Targeting The Hidden Weapon of Facebook Ads 101<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<div id=\"attachment_1346\" style=\"width: 1034px\" class=\"wp-caption aligncenter\"><a href=\"http:\/\/acebook-ads-101-targeting-hidden-weapon-cover.png\" rel=\"nofollow noopener\" target=\"_blank\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-1346\" class=\"size-large wp-image-1346\" src=\"https:\/\/nidmm.in\/blog\/wp-content\/uploads\/2025\/10\/10-Digital-Marketing-Courses-in-Delhi-You-Cant-Miss-in-2025-8-1024x683.png\" alt=\"Marketer at desk with chat bubble and \u201cFacebook Advertising 101\u201d card; headline reads \u201cTargeting the Hidden Weapon of Facebook Ads 101.\" width=\"1024\" height=\"683\" \/><\/a><p id=\"caption-attachment-1346\" class=\"wp-caption-text\">Targeting: the hidden weapon of Facebook Ads 101.<\/p><\/div>\n<p>Facebook Advertising 101: everything you need to know before you start.<span style=\"font-weight: 400;\">Facebook is better than almost all other platforms in this respect. The options for targeting are great.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You can get in touch with people by:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Demographics<\/b><span style=\"font-weight: 400;\"> (age, gender, location)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Interests<\/b><span style=\"font-weight: 400;\"> (travel, fitness, parenting)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Behaviors<\/b><span style=\"font-weight: 400;\"> (online shopping, device used)<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">And that&#8217;s only the beginning. You can make:<\/span><\/p>\n<p><b>Custom Audiences:<\/b><span style=\"font-weight: 400;\"> are people who have already been to your website.<\/span><\/p>\n<p><b>Lookalike Audiences:<\/b><span style=\"font-weight: 400;\"> are people who are like your best customers.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You aren&#8217;t yelling in a crowded market, so think of it that way. You&#8217;re talking quietly to the right person at the right time. That&#8217;s what <\/span><a href=\"https:\/\/nidmm.in\/blog\/run-paid-ads-on-facebook\/\"><b>Facebook Advertising 101<\/b><\/a><span style=\"font-weight: 400;\"> is all about.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Making_Facebook_Ads_That_Grab_Attention_and_Get_Results\"><\/span><b>Making Facebook Ads That Grab Attention and Get Results<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Let&#8217;s be honest. People scroll quickly. You have less than three seconds to get people&#8217;s attention.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Your ad has to stop people from scrolling. How?<\/span><\/p>\n<ul>\n<li aria-level=\"1\"><b>Use bright colors in your pictures.<\/b><\/li>\n<\/ul>\n<ul>\n<li aria-level=\"1\"><b>Make your headlines short and emotional.<\/b><\/li>\n<\/ul>\n<ul>\n<li aria-level=\"1\"><b>Put a clear call to action, like &#8220;Book a Free Call&#8221; or &#8220;Shop Now.&#8221;<\/b><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Here&#8217;s a little secret: people don&#8217;t buy things. They buy emotions.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">&#8220;You deserve this break&#8221; is an example of a travel agency ad that shows a sunset in Goa. That&#8217;s sad. That&#8217;s something I can relate to. That&#8217;s how <\/span><a href=\"https:\/\/nidmm.in\/blog\/run-paid-ads-on-facebook\/\"><b>Facebook Advertising 101<\/b><\/a><span style=\"font-weight: 400;\"> works.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Making_a_Realistic_Budget_and_Bidding_Plan\"><\/span><b>Making a Realistic Budget and Bidding Plan<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Money talks, which is scary. But don&#8217;t worry. Big companies don&#8217;t have to use Facebook Ads.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You can start with just \u20b9300 a day. That&#8217;s a pizza. The most important thing is to try things out on a small scale before going big.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Pick one of the following:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Daily Budget:<\/b><span style=\"font-weight: 400;\"> Spend the same amount every day.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Lifetime Budget:<\/b><span style=\"font-weight: 400;\"> the total amount for the whole campaign.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">You can choose between manual and automatic bidding. If you&#8217;re new to Facebook, let it do it independently.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Remember that a good <\/span><b><a href=\"https:\/\/nidmm.in\/blog\/run-paid-ads-on-facebook\/\">Facebook Advertising 101<\/a> <\/b><span style=\"font-weight: 400;\">plan doesn&#8217;t mean spending more. It&#8217;s about spending wisely.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Keeping_An_Eye_on_And_Measuring_How_Well_Ads_Are_Doing\"><\/span><b>Keeping An Eye on And Measuring How Well Ads Are Doing<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">You can&#8217;t make something better if you can&#8217;t measure it. That&#8217;s it.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Put the <\/span><a href=\"https:\/\/www.facebook.com\/business\/tools\/meta-business-suite?locale=en_GB\" target=\"_blank\" rel=\"nofollow noopener\"><b>Facebook Pixel<\/b><\/a><span style=\"font-weight: 400;\"> on your website. This small piece of code tracks what people do after they click on your ad. It shows you which campaigns are truly effective.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Keep an eye on these important numbers:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>CTR (Click-Through Rate):<\/b><span style=\"font-weight: 400;\"> Are people clicking on your ad?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>CPC (Cost Per Click):<\/b><span style=\"font-weight: 400;\"> is the amount you pay for each click.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>ROAS (Return on Ad Spend):<\/b><span style=\"font-weight: 400;\"> Are you making money?<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">You&#8217;re not just running ads once you understand these concepts. You&#8217;re using data to make informed decisions, which is the main idea behind <\/span><b><a href=\"https:\/\/nidmm.in\/blog\/run-paid-ads-on-facebook\/\">Facebook Advertising 101<\/a>.<\/b><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Facebook_Advertising_101_Common_Mistakes_Beginners_Make\"><\/span><b>Facebook Advertising 101: Common Mistakes Beginners Make<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Everyone makes mistakes. That&#8217;s fine. But learning from other people can save you money.<\/span><\/p>\n<blockquote><p><em><b>Note: Looking for a professional <\/b><a href=\"https:\/\/nidmm.in\/courses.php\"><b>digital marketing course<\/b><\/a><b> that teaches you SEO and PPC? Enroll in NIDMM.<\/b><\/em><\/p><\/blockquote>\n<p><span style=\"font-weight: 400;\">Here are the most important ones:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Boosting posts without a plan.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Not keeping track of conversions.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Too broad or too narrow targeting.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Using one ad for everyone.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Stopping campaigns too soon.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Most beginners quit just before their ads start to work. Be patient. Give Facebook&#8217;s algorithm time to learn. That&#8217;s how pros learn<\/span><b><a href=\"https:\/\/nidmm.in\/blog\/run-paid-ads-on-facebook\/\"> Facebook Advertising 101<\/a>:<\/b><span style=\"font-weight: 400;\"> by testing, not guessing.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"How_to_Get_the_Most_from_Your_Facebook_Ads\"><\/span><b>How to Get the Most from Your Facebook Ads<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Here&#8217;s a list of things you can do to get better results:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">You should always <\/span><b>A\/B test<\/b><span style=\"font-weight: 400;\"> two versions of your ad.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Use <\/span><b>videos <\/b><span style=\"font-weight: 400;\">instead of pictures; they are more interesting.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Change your ad creatives every two to three weeks.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Keep the text of your ads short. People on Facebook don&#8217;t read essays.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">First, make sure <\/span><b>your site works well on mobile<\/b><span style=\"font-weight: 400;\">. Most people scroll on their phones.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">And don&#8217;t forget that consistency wins. Your <\/span><a href=\"https:\/\/nidmm.in\/blog\/run-paid-ads-on-facebook\/\"><b>Facebook Advertising 101 <\/b><\/a><span style=\"font-weight: 400;\">campaigns get stronger as you test and change them.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"In_Conclusion\"><\/span><b>In Conclusion<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Let&#8217;s finish this, shall we?<\/span><\/p>\n<p><b><a href=\"https:\/\/nidmm.in\/blog\/run-paid-ads-on-facebook\/\">Facebook Advertising 101<\/a>: <\/b><span style=\"font-weight: 400;\">It&#8217;s not rocket science to learn how to advertise on Facebook. It&#8217;s about trying things out, learning from them, and improving. You don&#8217;t need a lot of money. You must be patient, curious, and willing to try new things.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">So begin with small things. Get something out of every click. Change your plan. You get closer to success with every ad you run and every result you track.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Your audience is out there right now, scrolling. The only question is whether or not they will see your ad next.\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>It seems easy to run ads on Facebook, but it&#8217;s not. You click &#8220;Boost Post,&#8221; pay some money, and hope for the best. But what happened? Sometimes, not what I <\/p>\n","protected":false},"author":1,"featured_media":1345,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8],"class_list":["post-1343","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-social-media"],"_links":{"self":[{"href":"https:\/\/nidmm.in\/blog\/wp-json\/wp\/v2\/posts\/1343"}],"collection":[{"href":"https:\/\/nidmm.in\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/nidmm.in\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/nidmm.in\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/nidmm.in\/blog\/wp-json\/wp\/v2\/comments?post=1343"}],"version-history":[{"count":4,"href":"https:\/\/nidmm.in\/blog\/wp-json\/wp\/v2\/posts\/1343\/revisions"}],"predecessor-version":[{"id":1349,"href":"https:\/\/nidmm.in\/blog\/wp-json\/wp\/v2\/posts\/1343\/revisions\/1349"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/nidmm.in\/blog\/wp-json\/wp\/v2\/media\/1345"}],"wp:attachment":[{"href":"https:\/\/nidmm.in\/blog\/wp-json\/wp\/v2\/media?parent=1343"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/nidmm.in\/blog\/wp-json\/wp\/v2\/categories?post=1343"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}